Using popular internet lingo to describe Tujia’s move, painting an entire airplane in such a bold way — were there other considerations? In response, Luo Jun said: “The maiden flight of the ‘Tujia Special Livery’ indeed comes at a perfect time. On one hand, it marks our strategic cooperation with HNA Infrastructure. On the other hand, the May Day holiday is just around the corner, and the peak summer travel season is not far off. Tujia has just launched a lot of fun new products on its platform, such as RV campsites, private planes, sailboats, and treehouses. These offerings, combined with the already rich selection of vacation apartments, service apartments, and resort villas, create a much more diverse range of accommodation options — and even more exciting ones. Ahead of the peak travel season, we have already prepared a wide array of lodging choices for everyone, with more destinations and more product types. Whether you're traveling with family, going on a romantic getaway, or organizing a group reunion, we believe we can meet your needs to the fullest extent.”
From this, it’s clear that the flood of posts in WeChat Moments wasn’t only about Tujia’s special livery aircraft painted with its logo on a Hainan Airlines plane, but also because Tujia’s products are increasingly loved by users. It’s understood that Tujia currently has over 150,000 online listings, covering more than 180 domestic destinations and nearly 100 overseas destinations. Moreover, the housing inventory reserve is very large, with future listings set to grow exponentially. Since its founding, Tujia has enjoyed consistently positive user feedback and has gained widespread recognition across the country through word of mouth. A Tujia spokesperson stated that every Tujia user receives a follow-up call after their stay, and 96.7% of users said they would “stay again or recommend Tujia to friends and family.”
Logging into the Tujia app and randomly checking reviews for Tujia listings in Haikou, in the comments section for the “Haikou Tujia Dahua West Coast Luxury Sea View King Room,” one user wrote: “First time in Hainan, choosing Tujia was definitely the right decision. Very close to the sea, with a bus stop right at the entrance. The room environment is beautiful, and the facilities are no less than those of a five-star hotel. It has a fridge and washing machine. The bedding and towels smell fresh and natural, and there’s even a kitchen, making it feel just like home — very comfortable. Both the sea view and garden view are lovely. The decoration is nice too. Most importantly, the price is significantly better than hotels. Absolutely recommended. Also, the breakfast tasted good, with fresh ingredients. We also had dinner here at the restaurant, and both the taste and portion sizes exceeded expectations.”
As Luo Jun often mentions in his speeches and media interviews, spaciousness, great value for money, a homely atmosphere, and a wide selection of listings are the deeper reasons why users choose and love Tujia.
With over a month to go before the peak summer travel season, the maiden flight of the “Tujia Special Livery” may be just the first in a series of surprises Tujia has in store for users. Consumers planning their summer trips should keep a close eye on this company, which continues to roll out innovative accommodation products — perhaps more surprises are on the way to flood WeChat Moments.