On April 28, 2015, the century-old American outdoor brand Coleman held a spectacular media experience event at the Beijing International Camping Park. It was the most beautiful time of spring, and also the 3rd anniversary of the Coleman Media Experience Event. Over 20 media partners from automotive, general public, family, and online sectors were invited to join Coleman in enjoying a delightful outdoor party amidst the charming spring season.
Background: The American outdoor brand Coleman has gone through a century of excellence since it manufactured the world’s first portable gas-powered lantern in 1901, became a designated standard lighting supplier for the government in the 1920s, and evolved into a comprehensive leader in outdoor gear today. With its outstanding quality, Coleman has gained immense popularity among outdoor adventure and leisure sports enthusiasts, as well as the heartfelt admiration of consumers worldwide.