EZON Makes Debut at 2015 China International Sports Goods Expo
In recent years, the rise of the concept of wearable smart devices and the rapid development of mobile internet technology have provided broad growth opportunities for the EZON brand. Integrating domestic and international designers and R&D teams, and based on high-precision manufacturing technology, EZON is dedicated to providing services such as sports data sensing, personal sports management, and sports community management. The brand offers sport enthusiasts distinctive and powerful smart sports watches, while also achieving value creation for the company: on March 27, 2014, EZON successfully partnered with world-class suppliers—the Swiss U-BLOX company and the American MEAS company—at the 42nd Basel International Watch and Jewellery Show. In 2014, EZON's output value reached 60 million yuan, and in the first quarter of 2015, it exceeded 30 million yuan. The total sales volume of EZON smart watches has surpassed 100,000 units. It is projected that within the next five years, annual sales will reach 500,000 to 1 million units, with an annual output value of 500 to 1 billion yuan.
Centered around consumers, EZON infuses technology with the warmth of engineering aesthetics, striving to create technologically innovative products with a new image and to offer consumers a higher-quality, new sports lifestyle experience, aiming to be a leader in smart sports. Currently, EZON’s product lines include mountain sports watch series, running sports watch series, walking sports watch series, and casual sports watch series. Adhering to a design philosophy that integrates sports spirit, precision manufacturing technology, and internet technology, EZON focuses on business model innovation, brand marketing innovation, interactive experience and design innovation, as well as the innovation of new technologies, new processes, and new materials. It applies technologies such as embedded software, micro-sensors, wireless communication, the internet, and cloud computing to innovate in the manufacturing of precision timekeeping products such as watches that combine high-precision manufacturing with information technology. Additionally, EZON is building an outdoor sports information platform based on the Internet of Things, the internet, and cloud computing technologies, realizing the upgrade and transformation of traditional products.