The 2015 Asia Outdoor Trade Show coincides with its grand 10th-anniversary celebration—a decade of challenges and transformation. The Asia Outdoor Trade Show is honored to join hands with major brands and media partners to celebrate and witness this milestone event in the outdoor industry.
As Mr. Stefan Reisinger, Project Director of the European Outdoor Show, remarks: “The 2015 Asia Outdoor Trade Show is set to break records, further solidify its presence in the Asian market while continuing to tap into its immense development potential.” To date, 480 exhibitors have confirmed their participation in the 10th edition of the show, including 100% support from long-time friends such as TOREAD, KAILAS, NORTHLAND, MOBI GARDEN, and SCALER. Expanding brand partnerships and diversifying outdoor gear offerings has always been one of the core missions of the Asia Outdoor Trade Show as the third-largest professional exhibition in the industry. In 2015, we’re also welcoming new faces, such as Finland’s premium ski brand HALTI and children’s outdoor brand reima, making their first appearances at the show.
A decade in the making, built with craftsmanship.
The [First COA Outdoor Industry Forum], planned since last year, invites you to explore the future of the industry; the [Purple Mountain Fluorescent Run] will light up the summer night and keep the running trend alive; the [Water Sports Zone] introduces a new diving experience; and the highly anticipated [Asia Outdoor Industry Awards], a highlight session, will present what exciting achievements during this 10th-anniversary edition?
Together, we’ve come this far in ten years.
Looking at the present, the outdoor industry is thriving with opportunities. From the perspective of the trade show, professional positioning and heartfelt service are essential to growing and refining the event. A decade has brought us not only step-by-step growth through hard work, but also the confidence bestowed by the brands that have accompanied us along the way.

Stefan Reisinger, Project Director of the European Outdoor Show: The Friedrichshafen Exhibition team will continue to fully support the Asia Outdoor Trade Show, building on ten successful years to create even more brilliance!
Sheng Faqiang, Chairman of TOREAD: Let’s work together to promote unity and collaboration in China’s outdoor industry, and look forward to further growth for the Asia Outdoor Trade Show.
Zhong Chengzhan, General Manager of KAILAS: We will continue to support the Asia Outdoor Trade Show and hope to contribute to China’s outdoor endeavors. We’re very much looking forward to the 10th anniversary of the Asia Outdoor Trade Show!
Huang Geng, General Manager of Biancheng Sports: We support the Asia Outdoor Trade Show!
Lu Tunfeng, General Manager of MOBI GARDEN: The Asia Outdoor Trade Show has not only built a platform for outdoor trade but also actively promoted the development of China’s outdoor industry, becoming a vital bridge between China’s outdoor sector and the world. Congratulations on the 10th anniversary of the Asia Outdoor Trade Show, and deep thanks to everyone who has contributed so diligently!
Zeng Hua, General Manager of SCALER: The 10th anniversary of the Asia Outdoor Trade Show is just around the corner. SCALER grew through this platform. From now on, we will spare no effort in supporting the show. Thank you to the Asia Outdoor Trade Show for helping all our brands grow.
Zhang Heng, General Manager of Sanfo Outdoor: For the 2015 Asia Outdoor Trade Show, Sanfo Outdoor will definitely be there. I also hope all friends will come and support this event.
Yan Wei, General Manager of Runner’s Gear: From the first edition until now, we’ve worked with the Asia Outdoor Trade Show for many years and witnessed its growth. Along the way, we’ve had joys and hardships, everyone has given a lot and gained a lot. In the new decade, we hope to work with the Asia Outdoor Trade Show—with a younger mindset—to make it more vibrant, exciting, and fun!
Hu Hao, APAC Sports Marketing Manager of THE NORTH FACE: On the occasion of the 10th anniversary of the Asia Outdoor Trade Show, we wish the show greater success in China, bringing more global insights to Chinese outdoor enthusiasts while helping domestic brands and dealers grow further.
Zhang Jida, General Manager of Beijing Demans: This year marks the 10th anniversary of the Asia Outdoor Trade Show, a very important milestone. The show has received widespread support from the outdoor community and has made its own contributions to advancing China’s outdoor industry. We hope all colleagues continue to support the Asia Outdoor Trade Show!
......
Our strength and capabilities need no boasting, and our confidence and conviction don’t come from nowhere. We firmly believe that what holds more value than transactions is the growth and progress of the industry. Over ten years, the Asia Outdoor Trade Show has witnessed the growth of countless professional outdoor brands, and the perseverance of numerous outdoor enthusiasts and clubs. We’re honored to gather everyone together, to grow together, and to make history.