5On April 22, the 10th Business Schools Gobi Challenge is set to begin. As a strategic partner of the event, from “Gobi 1” to “Gobi 10,” Red Bull has been there every step of the way, continuously providing energy replenishment stations and other support to tens of thousands of “Gobi participants.” A decade of partnership has been built not on commercial returns, but on a shared spirit.
Only Gobi participants can experience the four-day trek across112kilometers of the Gobi Desert, and the unique state of mind within the competitive environment; only Gobi participants can undergo the life-and-death journey of venturing alone through the uninhabited Gobi in pursuit of their dreams, feeling solitude and friendship under the vast sky, and discovering deep within the immense energy that allows ideals and life to ascend. Only the stories of Gobi participants can make us believe that we need to embrace life’s greater challenges with more positive, healthier, and more enduring motivation. This is also the only process to challenge nature, push the limits of oneself, and reach the realm of “harmony between man and nature.” Red Bull advocates the charm and spirit of outdoor and extreme sports, as well as the diversity of values in the pursuit of achievement and the variety of exploratory lifestyles, which highly aligns with the spirit of ideals, action, and perseverance promoted by the Silk Road Spirit.
2015This year, a total of43business schools from mainland China, Hong Kong, Macau, Taiwan, Europe, and America, with2000thousandEMBAparticipants, will compete. The number of officially participating institutions has increased by9compared to last year, setting a new record for the competition’s scale. Red Bull will once again send a team of15people to experience that1300-year-old legendary stretch where Master Xuanzang once hesitated, faced life-and-death trials, and ultimately achieved transcendence through perseverance.This great section of the journey.
Gobi 9 video link
Youku http://v.youku.com/v_show/id_XNzM0ODE3MDk2.html?from=s1.8-1-1.2
Tencent http://v.qq.com/boke/page/r/0/s/r0143x4afzs.html
Red Bull Legends’ Messages
“I hope they fully experience the race, enjoy the fun, stay injury-free, and achieve great results.” – Dong Li (Red Bull Running Woman, who won the women’s 100km category at TNF100 Australia on May 17)
“I’ve also heard of the Gobi Challenge. It’s a team race, long distance, heavy gear, combining running and trekking. I hope everyone enjoys the race, stays safe, and pays extra attention to replenishment. For long-distance sports, replenishment is the most important.” – Yan Longfei (Red Bull Running Man, who placed fourth in the men’s 100km category at TNF100 Australia on May 17)
“When taking on an extreme challenge, first understand the difficulty level of the event, assess your own abilities, and choose the right gear.” – Zhong Qixin (Red Bull-signed climbing expert, who won the men’s speed climbing title at the 2015 IFSC World Cup in Canada on May 18)