On May 17, the launch ceremony of the “Visit Smart Longzhong, Admire the Xishi Garden, Tour the Romantic Tang City, Appreciate Mi Fu’s Calligraphy, and Explore the Ancient Xiangyang City” Two-Day Smart Xiangyang Tour direct tour product, as well as the 2015 Xiangyang Tourism Promotion Event in Wuhan, was held at the Longzhong Plaza of the Wuhan International Convention and Exhibition Center. The event was jointly organized by the Wuhan Municipal Bureau of Tourism, the Xiangyang Municipal Bureau of Tourism, Hubei Kanghui International Travel Agency, tourism bureaus of various counties and districts in Xiangyang, the Ancient Longzhong Scenic Area, China Tang City, the Mi Gong Ancestral Temple, and the Xiangyang Good Gifts Cultural Tourism Industry Co., Ltd., among other tourist attractions and enterprises.
Organizers stated: “Xiangyang and Wuhan share a common heritage through the Han River. By holding this promotion event, we aim to first expand our market in Wuhan through the promotion of the ‘Visit Smart Longzhong, Admire the Xishi Garden, Tour the Romantic Tang City, Appreciate Mi Fu’s Calligraphy, and Explore the Ancient Xiangyang City’ Two-Day Smart Xiangyang Tour product. Second, we have reached an agreement with Hubei Kanghui International Travel Agency to bring more tourists from Wuhan to experience travel in Xiangyang.”
On the day of the event, the “Bring Xiangyang Gifts Home – Win an iPhone Grand Prize” 2015 Xiangyang Tourism Large-Scale Promotion Fair was also held, bringing exciting tourism product promotions and cultural performances to the general public. At the event, organizers gave a special presentation on the “Visit Smart Longzhong, Admire the Xishi Garden, Tour the Romantic Tang City, Appreciate Mi Fu’s Calligraphy, and Explore the Ancient Xiangyang City” Two-Day Smart Xiangyang Tour product. Subsequently, the Ancient Longzhong Scenic Area, China Tang City, the Mi Gong Ancestral Temple, as well as Nanzhang, Zaoyang, Baokang, and Gucheng also made their own special presentations. In addition, citizens who signed up for the “Visit Smart Longzhong, Admire the Xishi Garden, Tour the Romantic Tang City, Appreciate Mi Fu’s Calligraphy, and Explore the Ancient Xiangyang City” Two-Day Smart Xiangyang Tour received a “Xiangyang Gift”—the Imperial Hometown Rose Flower Pastry—and could participate in on-site lottery draws to win a grand prize of an iPhone 6, which was warmly welcomed by attendees. Many tourists holding promotional newspapers rushed to the site to inquire and sign up. The event was lively and achieved great success.