The deluxe limited-edition book Certified Indigenous brings an unparalleled, authentic, and refined travel experience.
NEW YORK, May 19, 2015 /PRNewswire/ -- Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) announced today that its Luxury Collection Hotels & Resorts has partnered with globally renowned publisher ASSOULINE to launch a deluxe limited-edition book. Certified Indigenous -- The book reveals how Luxury Collection concierges guide guests to explore local culture and offer truly authentic travel recommendations. This deluxe limited-edition publication shares a variety of hidden gems, distinctive local cooking techniques, and captivating travel stories, perfectly embodying the Luxury Collection spirit: “Life is a collection of experiences. Let us be your guide.”
Interim CEO of Starwood Hotels & Resorts Worldwide, Inc., Adam Aron said: “We will intensify the promotion of our world-class hotel brands, such as the comprehensive revitalization of the Sheraton brand and the development of the Tribute Portfolio brand. Now let’s turn our focus to the Luxury Collection brand, which boasts some of the most fascinating and locally immersive hotels around the world—and continues to grow. Starwood will leverage its professional marketing capabilities, operational expertise, and distribution strength to enhance the brand awareness and influence of Luxury Collection.”
“Our guests have an unquenchable desire to travel, explore, and discover,” said Hoyt H. Harper II, Global Brand Leader of Luxury Collection Hotels & Resorts. “Guests staying at Luxury Collection hotels expect authentic local experiences and exceptional service, and Certified Indigenous features carefully curated travel advice from concierges at Luxury Collection hotels around the world—handpicked for discerning travelers.”
Certified Indigenous It showcases the art of concierge service at Luxury Collection Hotels & Resorts, opening doors to the world’s most exciting and desirable destinations in uniquely memorable ways. When food lovers seek out the most distinctive cuisine in a city, they’ll be captivated by the recommendation from the concierge at Luxury Collection’s Hotel Goldener Hirsch in Salzburg: Mozartkugel chocolates, a beloved local specialty sold since 1890 in the Alter Markt at the heart of Salzburg’s Old Town. Or, in the tranquil outskirts of Peru’s Sacred Valley, the concierge at Tambo del Inka, a Luxury Collection Spa Resort, introduces guests to an ancient ritual of summoning spirits with the sacred fire. Meanwhile, the concierge at Jakarta’s Keraton at The Plaza, a Luxury Collection Hotel, reveals one of the city’s best-kept secrets: a centuries-old village that still keeps the Betawi culture alive through dance.
Beyond entertaining travel tales shared by Luxury Collection’s chief concierges,Certified Indigenous also features anecdotes from a group of renowned global travelers: China’s actor and director Wu Xiubo, Luxury Collection’s newest “Global Traveler,” shares how he navigates between London’s history and modernity; acclaimed interior designer Pierre-Yves Rochon talks about his favorite spots in Paris; the sixth-generation leader of Champagne Krug, Olivier Krug paints a picture of the mysterious and magical Venice he envisions; Argentine artist Sophia Sanchez de Betak reminisces about her romantic past in Buenos Aires; and celebrated interior designers George Yabu and Glenn Pushelberg discuss why New York is the ultimate origin of all creativity. Spice master and chef Lior Lev Sercarz recommends the best spots in Bali to savor suckling pig, while fashion designer Billy Reid recalls an unforgettable trip to San Francisco with his wife.
Certified Indigenous is the latest in a series of ASSOULINE books following Epicurean Journeys .Epicurean Journeys is a collection of recipes and hotel stories inspired by global destinations, created by world-famous chefs: blending historical records and anecdotes from Luxury Collection Hotels & Resorts around the world.Certified Indigenous will be displayed at Luxury Collection hotels worldwide and sold exclusively online via ASSOULINE boutiques and the Luxury Collection brand’s official website www.luxurycollection.com/assouline, with a retail price of $45.