Shanghai, May 26, 2015 /PRNewswire/ -- Organized by TravelDaily, and hailed as the annual highlight event for China’s hotel industry, the “China Hotel Marketing Summit” lasted for two days and successfully concluded on May 14 at the Hilton Garden Inn Shanghai Dongjiang. With the theme “Cross-screen, Cross-border, Leap Forward,” this two-day summit attracted over 700 senior executives from both domestic and international hotel groups, economy hotels, boutique hotels, independent hotels, OTAs, hotel technology companies, digital marketing agencies, investment firms, and media.
2015 HMC “China Hotel Marketing Summit” venue setup
An exceptional lineup of speakers Ideas sparked among distinguished guests
In terms of keynote speakers, the organizers invited executives from well-known hotel groups, online travel agencies, and travel tech companies such as Home Inns, Huazhu Hotels, Plateno Group, Jinjiang International Hotels, CTS Hotels, HNA Hotels, Marriott Hotels, Ctrip, Jinjiang E-commerce, Jinjiang Travel, Alitrip, STR Global, Zhonghui Information, BYH, Greencloud Tech, Alibaba, Baide House, iDeaS, and Tencent Guangdiantong to share their insights. Additionally, executives from companies including New Century Hotels, Junting Hotels, Jinjiang Metropolo Hotels, Debsoft, Horwath HTL, StateInn Hotel Group, Super 8 Hotels Group, Morelink Hotels, Les Roches Hospitality Management, Super 8 Hotels, Sumitomo Hotels, Easton Hotels, Atour Hotels, Hyatt Hotels, Booking.com, Sabre Hospitality Solutions, Txroom, Xingyue Co., Ltd., Eagle Mo Travel, and BYH also participated in the discussions.
Not only did the summit boast an outstanding lineup of speakers, but the ample exchange among participants during the event also generated significant new value and opportunities. Some attendees noted that exchanging ideas with new friends from different enterprises and sectors within the industry—sparking inspiration, discussing collaboration opportunities—was the most surprising and valuable takeaway beyond the forum’s theme.
2015 HMC “China Hotel Marketing Summit” attendees
Forward-looking and high-impact agenda topics Sparked heated industry discussions
As the most forward-thinking gathering in China’s hotel marketing field, this summit featured a diverse and broad-ranging agenda.
The most anticipated highlight of the summit was the “CEO Dialogue,” where top leaders from four major hotel groups — Ji Qi, Founder and Chairman of Huazhu Hotels Group; Zheng Nanyan, Chief Brand Architect and Co-Chairman of Plateno Group; Zhang Xiaoqiang, CEO of Jinjiang International Hotels; and Sun Wu, General Manager of CTS Hotels Co., Ltd. — gathered to speak candidly. They offered sharp commentary on recent OTA supply cut-offs and OTA mergers, and shared thought-provoking insights on the cross-industry trends in hospitality through engaging discussions.
Sun Jian, CEO of Home Inns Group, delivered a keynote speech titled “Shaping the Omni-channel Value for Guests,” offering a fresh perspective and combining mobile internet trends to present the omni-channel value of hotels.
On the topic of integrating hotels with the internet, Ye Yaming, Senior Vice President and Chief Technology Officer of Ctrip, in his speech “Be One Step Ahead, Think What You Think,” introduced, from the angle of hotel big data, a solution that uses machine learning models to predict non-guaranteed room inventory status, shorten confirmation time, and recommend available hotels. In the keynote “Creating a Digital Experience – How Marriott Serves Guests in the Digital Age,” Michael Simon, Distribution Business General Manager for Europe, Africa, Middle East & Asia Pacific at Marriott International, used Marriott’s proprietary data to illustrate how various digital touchpoints enhance customer service and experience.
In addition to several impactful keynote speeches, the “2015 China Hotel Marketing Summit” also organized multiple discussion sessions around hot industry topics. Topics included: China hotel groups’ international expansion strategies, the role PMS will play in future hotel distribution, and mobile application strategies for hotels in the “multi-screen era.” It is understood that after the on-site forum, related discussions continued actively among industry professionals on social networks. It is believed that the topics discussed at this forum will guide the collective thinking of the entire hotel industry for quite some time to come.
Special feature: Hotel Innovative Marketing Awards
As a special feature of the “2015 China Hotel Marketing Summit,” the “Hotel Innovative Marketing Awards” aimed to identify and recognize the most valuable hotel marketing cases of the year. After preliminary review and screening, Huazhu Hotels, Home Inns, Starwood Hotels, Easton Hotels, and Plateno Group shared their innovative marketing concepts and successful cases. Following on-site guest voting, Huazhu Hotels Group was awarded the “2015 Hotel Innovative Marketing Award.”
The summit also received strong support and sponsorship from partners including Jinjiang International E-commerce Platform, Txroom, Atour Hotels, Zhonghui Information, Alitrip "Qunaer", Junting Hotels, iDeaS, Sumitomo Hotels Group, Xingyue Information, Easton Hotels Group, Eagle Mo Travel, BYH, Debsoft, Tencent Guangdiantong, Shenzhen Jetour, Sabre Hospitality Solutions, Huazhu Hotels Group, Jinjiang International Hotels, Yiqifei International Tickets, Tuniu Travel Network, Baide House, Lianlian Pay, Raye Technology, ReviewPro, Booking.com, Greencloud Tech, Longten Jetour, Mingyan Tech, and Angao Design.
Post-event special reports are now online. Click http://event.traveldaily.cn/hmc2015/report for more details.