Shanghai, May 27, 2015 /PRNewswire/ -- Recently, Powerlong Real Estate (HK.1238) announced that its “Powerlong Inn” located in Penglai, Shandong, will commence trial operations on May 31 this year. This is one of the first batch of self-owned brand hotels to open under Powerlong.
The “Powerlong Inn” is situated in the heart of Powerlong City Plaza and Powerlong Penglai Sea Fairy Street in Penglai, Shandong, occupying a prime location within the area’s key tourist attractions. Just 800 meters to the west is the national 5A-level Penglai Pavilion, 500 meters to the east are the renowned national 5A-level attractions Shanxian Mountain and Baxian Ferry, and 100 meters directly ahead lies Penglai’s only seaside bathing beach. The mirage phenomenon and the legend of the Eight Immortals crossing the sea attract numerous domestic and international tourists. The surrounding area boasts complete entertainment facilities including shopping malls, supermarkets, cinemas, and KTVs, offering a tranquil and comfortable “slow life” away from the hustle and bustle of the city.
In recent years, Powerlong’s hotel business has entered a fast lane of development. In 2015, seven new hotels will open, along with the launch of the self-owned hotel brands “Yiyue””,“Yizhu,” the introduction of multi-mode operational hotels and quasi-hotel projects (rental apartments and RV parks), the implementation of a self-operated hotel management system, and a cloud-based self-operated hotel operation platform — all have garnered significant attention from the industry.
Having developed over more than a decade, Powerlong’s hotel business has established a mature hotel management and operations team. Over the years, through collaboration with internationally renowned brands, it has learned and absorbed advanced international management experience and operational models, greatly enhancing its own operational capabilities. Based on Powerlong Real Estate’s (HK.1238) strategic development layout for this year and the new demands of the hotel operations landscape, the company has decided to establish its own hotel management company — “Powerlong Yijing Hotel Management Company.” This will manage Powerlong’s innovative hotel types, emphasizing a light-asset approach with a focus on management output. By building its own management system and IT operations platform, and leveraging modern mobile internet and IoT technologies, the company aims to achieve headquarters-level control and unified operations of its nationwide hotels with minimal manpower and operational costs. Additionally, it will independently develop a loyalty customer management system, integrating it with Powerlong’s successful e-commerce platform “Powerlong Online” to share big data and achieve resource consolidation. It will also connect with Powerlong Real Estate’s marketing platform to provide more premium and considerate hotel services for customers who purchase properties from Powerlong.
2015 will be the year with the highest number of hotel openings in Powerlong Real Estate’s (HK.1238) history, with seven hotels set to open across the country, featuring a rich variety of operational models and hotel categories: two internationally renowned brands managed by Carlson — “Radisson” and “Park Plaza” — will be launched in Shanghai. Among them, the Park Plaza hotel under Powerlong in Huaxin, Shanghai, will be the first Park Plaza hotel globally launched by the Carlson Rezidor Hotel Group, marking a historic moment. Meanwhile, the five-star Radisson hotel entering the Shanghai Pudong Free-Trade Zone will be Powerlong Real Estate’s first five-star hotel in Shanghai.
In exploring new models for hotel development, Powerlong continues to innovate. Historic self-owned hotel brands under Powerlong will also make their debut this year. In addition to the “Powerlong Inn” opening on May 31, the Qingdao Shaohai RV Park and its street-style hotel set to open within the year represent a valuable attempt by Powerlong to explore tourism real estate innovation and prepare for the upcoming RV boom in China. Furthermore, Powerlong has completed the development of its truly original art-themed hotel, the “Yiyue” Gallery Hotel, which will revolutionize people’s perception of hotels and redefine the industry. Combining hotels with art, and distinct from the mixed bag of so-called art or boutique hotels currently on the market, Powerlong’s gallery art hotel offers not just a material but also a spiritual artistic experience. Guests’ stays will be both an artistic journey and an immersive dive into the soul of art.
Powerlong approaches hotel development and management with pragmatism and innovation. The profitability of its existing hotels ranks among the top in China’s industry. Against the backdrop of a national average initial investment return rate of 1-3%, Powerlong’s hotel segment has comprehensively achieved 6-8%. This is built upon a pragmatic approach to initial investment and subsequent operations, combined with continuous innovation in product development and management, laying the foundation for the success of Powerlong Hotels.
Facing the new normal in domestic and international economic and political landscapes, the evolving landscape of the hotel industry, and major adjustments in the operating environment, it is believed that this new round of innovation and transformation in Powerlong’s hotel sector will lay a solid foundation for the industry’s future takeoff and enhance the competitiveness of Powerlong’s commercial real estate in the near future. Therefore, 2015 marks a milestone and historic year for Powerlong’s hotel business.