As George Harrison sang: "If you don't know where you're going, any road will take you there." A love for the outdoor life is innate in everyone, a pursuit that unites reason and emotion. Deep in every heart lies a longing, a desire to embrace nature’s embrace and let the spirit soar.


In 2014, WeFly entered the Chinese market, focusing on family outdoor activities, self-drive leisure, and specialized fishing gear. German and American design teams were dispatched to reside in Hangzhou, collaborating with local designers to localize and develop products. Now, WeFly is participating in the Asia Outdoor Exhibition. Join us at the Nanjing International Expo Center from July 23–26 and "set your spirit free – We Fly!"