Compared to regular sportswear, what sets outdoor gear apart is that while ensuring comfort for various outdoor activities, it must also provide protection against harsh environments. As outdoor sports become more popular and people’s desire to “go out and see the world” grows stronger, more and more individuals are starting to pay attention to outdoor apparel. What about windproof and waterproof performance? Is breathability up to par? Can the design break away from the “outdoor-dorky” look?
The Asia Outdoor Show’s Fabric & Material Zone has always been dedicated to showcasing the latest functional textile technologies and cutting-edge outdoor trends on China’s most professional platform. From July 23–26, come to Nanjing for the 10th Asia Outdoor Show — we’ve got the answers you’re looking for.
Discussion: How to satisfy the discerning taste of an outdoor enthusiast?
Answer: It’s no secret that in the outdoor community, the Asia Outdoor Show in Nanjing is considered an absolutely professional outdoor exhibition. As the world’s third-largest professional outdoor show, the Asia Outdoor Show has always focused on the field of professional outdoor equipment, and the Asia Outdoor Industry Awards — a platform where brands compete to shine — evaluates products comprehensively based on innovation, design quality, functionality, craftsmanship, eco-friendliness, and safety.
2014 Asia Outdoor Industry Awards Gold Award Winner: Kailas Men’s Climbing Elastic 7/8 Pants “Bull A (7+)”
Discussion: What new fabric and material trends can I expect to see?
Answer: It is understood that in terms of design and color application, there is a focus on tech-inspired designs, visually futuristic elements, fluorescent hues, and striking geometric patterns. The popular outdoor color-blocking or clashing colors of the past couple of years have started to cause aesthetic fatigue; now, outdoor clothing featuring simple prints and vibrant, lively colors is more favored.
In addition, children’s outdoor apparel is set to be a market with huge potential: with the rise of children’s outdoor activities in recent years, there will undoubtedly be greater demands for the design of children’s fabrics. Colors and designs of children’s materials will become an important direction for development. The 2015 Asia Outdoor Show will launch a series of displays and interactive activities targeting the children’s outdoor market, and the high-end Finnish children’s outdoor brand Reima will be participating for the first time.
The eco-friendly added value of fabrics and materials: With environmental issues becoming increasingly prominent, we are rethinking how to live in harmony with the planet. For instance, the trend of recycling plastic bottles into fabric, which has been popular for some time, is one way outdoor enthusiasts show respect for nature. However, the comfort level of such produced fabrics still needs improvement, and the feasibility of manufacturing eco-friendly materials is something the industry must discuss together.
If you want to learn more about the latest trends in fabrics and materials, you simply must visit the Asia Outdoor Show in person to feel satisfied.