This edition of the Asia Outdoor Show has been able to develop a series of youth outdoor activities, including a children's outdoor carnival, a kids' outdoor zone, and parent-child summer camps. Both brands and professional visitors expressed strong approval and are willing to actively participate. Several industry leaders are also very optimistic about the development of the youth outdoor sector.
Cai Ming, General Manager of Nanjing Turen Outdoor Sports Products Co., Ltd.
There is vast potential in the youth outdoor market. Just in terms of children's clothing, comfort and durable materials are very important. Parents place more emphasis on the quality of the clothing and the outdoor experience, and purchasing kids' clothing can also drive the consumption of outdoor gear for the whole family. So, this year I am also considering increasing the inventory of children's clothing.
Luo Taoxiong, General Manager of Guangzhou Fire Fox Travel Products Co., Ltd.
In recent years, the focus on youth outdoor has shifted from international brands to domestic ones, which is very positive. Participation in youth outdoor activities is also increasing year by year. For the development of youth outdoor products, besides functionality, durability is the most important factor—and this high performance even outlasts the pace at which children grow. For example, the quality requirement for children's outdoor shoes is a service life of at least 3-5 years, yet a child’s foot grows every year, meaning the shoes often need to be replaced within a year. From this perspective, outdoor kids' shoes have higher durability and are less prone to wear and tear.
Pu Wei, General Manager of Green Ant Outdoor Products Chain
Youth outdoor should receive more attention, and this is also a direction that Green Ant is optimistic about. With changing attitudes and the promotion of sports, there are more and more parent-child outdoor experience activities. Earlier this year, I was invited to several schools to give talks on the theme of "Talking about Dads and Kids Growing Together."
Wang Xuesong, General Manager of JD Sports & Health Division
Many brands are expanding into youth outdoor, and the category growth will only get higher. JD will follow suit and increase its efforts.
Gu Qinghai, Director of the Sports & Outdoor Center at the General Merchandise Division of Suning.com Open Platform Company
The growth prospects for youth outdoor are good, but there is an issue of brand threshold in the outdoor sector. Given the special nature of children’s growth, the features and value propositions of brand products need a threshold to ensure quality.