Over the years, urban white-collar families have consistently been a major consumer group in summer travel. This is not only due to their certain level of economic ability, but also because white-collar workers often face high work pressure and need proper travel to unwind. At the same time, white-collar workers typically seek a more personalized and warm way of life, and travel is the best way to achieve that. However, this year’s summer season is slightly different — when planning trips, white-collar professionals are paying more attention to cost-effectiveness, and a phenomenon known as “stocking up on accommodations for the summer” has even emerged.
Reporters learned that the emergence of the “stocking up on accommodations for the summer” trend originates from the recently popular Tujia Summer Carnival event. This campaign was initiated by Tujia.com as a promotional push to seize the early advantage in the summer travel market. The earlier warm-up activities became a hot topic among the urban white-collar community, and the official launch of the major promotion has further set off a widespread trend. The promotion offers four major money-saving deals: limited-time 1-yuan premium room grabs, ultra-low discounts on apartments in popular summer travel destinations, Tujia Freedom Travel packages, and exclusive promotions for unique properties. For urban white-collar workers planning summer travel, this campaign undoubtedly provides ample reasons to stock up on accommodations.
According to user feedback, booking apartments, villas, staying in guesthouses, or seeking out unique hotels through the Tujia platform has become a trend in recent years for both vacation and business travel, especially suitable for group or family outings. These distinctive accommodations offer warmth while allowing for quality time together, all at a great value — many users have praised them as “a home away from home.” This is also a major reason why they are favored by white-collar workers who pursue unique lodging experiences.
Ms. Wang from Beijing managed to grab a one-yuan deal for a Tujia king-size bed room with a view of the Daming Palace in Xi'an during the Tujia promotion. “I didn’t expect to get such a cheap place. The original price on the official site was 258 yuan, but I only paid one yuan — the promotion price was just 90 yuan. I plan to take my family and kids to Xi’an when I have time. Friends have also recommended this Tujia apartment to me, saying it’s always been very reliable, with both hardware and service being on par with four or five-star standards. The fridge, washing machine, and table lamp are all very practical and stylish. The area is right next to Wanda Plaza, so it definitely meets all kinds of consumption needs. I think it’s the perfect opportunity to give it a try,” she said with anticipation.
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A relevant person in charge from the Tujia.com platform operations department told reporters: “The Summer Carnival is a key initiative by Tujia to seize the early opportunities in the summer travel market, bringing tangible benefits to travelers and attracting wide attention. During the event, Tujia’s website traffic, room booking volume, and app downloads have increased several times over. Of course, this is just the beginning — we have more follow-up activities planned. We hope that through these events, more urban white-collar workers will experience the unique accommodations offered by Tujia.”