On June 6, 2015, the strategic signing ceremony between outdoor brand KAILAS and the China National Climbing Team grandly opened at the Guangzhou Nan Fung International Convention and Exhibition Center. Attendees included KAILAS Brand General Manager Zhong Chengzhan, Marketing Director Cao Jun, Brand Representative Liu Wanfeng, Vice Chairman of the China Mountaineering Association (hereinafter referred to as “CMA”) Wang Yongfeng, Director of the CMA’s Climbing and Ice Climbing Department Luo Shen, Head Coach of the China National Climbing Team Zhao Lei, as well as athletes representing the national team such as Zhong Qixin, Wang Qinghua, Ma Zida, and female athlete representatives Renqinglham and Jiang Rong. The event attracted significant attention from major mainstream media, marking an unprecedented occasion.
Group Photo
Cao Jun stated that this signing signifies KAILAS’ opportunity to represent China in international climbing equipment competitions, demonstrating professional excellence. Years of technical accumulation have given KAILAS the confidence to win such competitions and shine on the global stage. Additionally, the completion of the signing ceremony also ushers in the third edition of the KAILAS Bouldering Competition.