Last year, the top Nordic outdoor brand OW made a strong entry into China, signing the Chinese national ski team right from the start and even placing brand ads on CCTV. The Kamchatka team sponsored by OW in this Giro d’Italia also shone brightly.
The outdoor market is now clearly trending younger, and the League of Legends league has long become a major focus for young people, with the outfits of each team becoming an important part of club promotion. Therefore, as the LPL2015 Summer Split – League of Legends Professional League approaches, Oneway is supporting the UP team to create a Nordic storm on the competition stage.
Understated luxury, bold moves
As newcomers to the professional league, they hope to achieve better results in the LPL2015 Summer Split – League of Legends Professional League.