Haikou, China, June 15, 2015 /PRNewswire/ -- On June 11, the "6th China Theme Parks and Resort Tourism Development Forum" grandly opened in Haikou, gathering hundreds of industry experts, enterprise practitioners, and authoritative media from both China and abroadtogether. As an invited guest of the forum, Mengdongfang sent a representative to attend and shared the company's innovative thinking and practice regarding theme parks centered around the theme of "IP-based, culture-driven."
In the speech, Mengdongfang elaborated on its unique perspective on cultural industry innovation and development from four aspects, resonating strongly with the attendees.
First, building an independent cultural entertainment brand grounded in Chinese culture and centered on self-owned intellectual property.Mengdongfang firmly believes that China will become a global cultural powerhouse. In this process, domestic cultural entertainment brands with strong innovation and integration capabilities are needed to drive progress, and Mengdongfang was born with this mission. Since its establishment, Mengdongfang has been committed to being grounded in Chinese culture and centered on self-owned intellectual property,with the mission and goal of "bringing Chinese culture to the world," striving to become a world-class cultural entertainment brand.
Second, constructing a complete industrial chain through a combination of “asset-light”+ “asset-heavy” models.Mengdongfang believes that the development of the cultural industry needs to be both “hard” and “soft.” Focusing only on “asset-light” carries high risks, while focusing solely on “asset-heavy” lacks vitality. Simply put, a theme park without a continuous influx of globally beloved IPs has no vitality. Therefore,Mengdongfang, backed byTianyang’s 22 years of development and accumulation, started with “asset-heavy” initiatives and adopted an “asset-heavy + asset-light” model to form a complete industrial chain. In terms of theme parks, Mengdongfang uses internet thinking to disrupt the traditional industry model, aiming to create the world’s best theme parks; simultaneously, it established Mengdongfang Film Company in Hollywood to develop globally appealing IPs that are uniquely Chinese.
Third, disrupting the industry’s traditional model with internet thinking to create the world’s best theme parks.Mengdongfang believes the core of internet thinking lies in user-centered innovation, cross-industry integration, convergence, and high efficiency. Mengdongfang is using internet thinking to develop the cultural industry, integrating the world’s most outstanding talent, technology, and most advanced concepts to deliver a new entertainment experience for customers.
Fourth, telling Chinese stories in a global language.Mengdongfang believes that to bring Chinese culture to the world, it is essential not only to deeply explore and protect traditional Chinese culture, showcasing its richness and depth to the world, but also—more importantly—to infuse new vitality into traditional culture, allowing the world to truly recognize the greatness of an authentic Chinese culture. To help the world understand Chinese culture, it must be communicated in a global language, using fashionable and entertaining methods through cultural carriers such as theme parks, film, animation, games, and performing arts. This allows audiences in China and around the world to experience the infinite charm of Chinese culture amid joyful experiences.
Mengdongfang’s philosophy on cultural industry development has gained unanimous recognition from both industry insiders and outsiders. Many professionals have noted that Mengdongfang’s insights into the cultural industry are thorough and profound, and the proposed concepts and models are innovative and forward-looking,addressing the industry’s pain points directly and provoking deep thought.
The "6th China Theme Parks and Resort Development Forum" was co-hosted by Belgium-based Noppen Group and the Hainan Provincial Tourism Development Commission. Industry giants such as Hong Kong Disneyland, Wanda, OCT Group, and Shimao Group were invited to attend, engaging in in-depth discussions on topics such as Internet+, O2O-era interactive marketing, and free theme park operation models.
About Mengdongfang:
"Mengdongfang" is a Chinese cultural entertainment brand under Tianyang International (00593.HK). Since its inception, Mengdongfang has proposed a strategic structure of “asset-light + asset-heavy,” pioneering an industrial development model that is “grounded in Chinese culture and centered on self-owned intellectual property.” It is committed to using internet thinking to disrupt the traditional industry model and become a world-class cultural entertainment brand.
About Tianyang International:
Tianyang International Holdings Limited (00593.HK) is a publicly listed company on the main board of the Hong Kong Stock Exchange. The group operates two major businesses: cultural industry and internet technology.
Tianyang International is dedicated to integrating global resources, focusing on China’s most economically developed and densely populated urban agglomerations—Greater Beijing, Greater Shanghai, and Greater Shenzhen. By leveraging cultural industries and internet technology, the company aims to build a powerful engine for urban development and value enhancement, driving the construction of new, eco-friendly, civilized, and sustainably developed towns.
For more information, please visit www.skyocean.com or follow Mengdongfang’s WeChat public account: dreameast
QR code of the Meng Dongfang WeChat public account