On June 12th, at a well-known outdoor sports club store in Beijing, numerous industry leaders in sports and outdoor gathered for a grand tasting event showcasing Boreas’ new backpack collection. The atmosphere was electric that day, with every guest experiencing the brand’s many groundbreaking designs, unique features that surpass comparable products, and its philosophy of returning to nature and authenticity...
The event received strong support from many loyal users of Boreas North God, as well as endorsements from various industry leaders in sports and outdoor. Several mainstream media outlets were also invited to witness the exceptional quality of Boreas North God.
Three different bag bodies can be freely combined on the Super-Tramp ultra-carry system, effectively giving you three backpacks of varying sizes and functions. Paired with the different carrying effects provided by the Super-Tramp system, it offers a fully versatile, all-weather, and customizable carrying solution.
This event was fully organized and executed by Beijing Yueou New Sports Development Co., Ltd., a leading company in the operation and cultural promotion of new sports brands. The company is engaged in brand and product operations, e-commerce, software development, media, and new sports events. It also represents numerous outstanding brands: it is the official China agent for Boreas, the sole strategic partner for Oakey in China, and the exclusive sports channel agent for GoPro. Yueou New Sports envisions “becoming a core driver of China’s new sports industry,” is missioned to “reignite your attitude toward life,” and holds “passion, disruption, and change” as its core values. It aims to bring more attitude-driven brands and products to the Chinese market.
If you’d like to learn more about Boreas North God, you can visit the Boreas flagship store on Tmall or follow the official Boreas WeChat account for inquiries. We have every reason to believe that in the future sports and outdoor backpack market, Boreas will take the lead and set new industry trends.