Asian pop superstars Kelly Chen and Louis Koo share the true meaning of happiness
HONG KONG, June 25, 2015 /PRNewswire/ -- Presented by Regal International Hotels Group and starring Asian pop superstars Louis Koo and Kelly Chen, the short film "Regal Dreams of Prosperity and Happiness" will be officially launched in Mainland China and Hong Kong on June 26. Filmed against the backdrop of Regal Airport Hotel Hong Kong, the short film uses simple, everyday stories to convey the essence of happiness.
Stills from "Regal Dreams of Prosperity and Happiness"
Regal Airport Hotel Hong Kong
Regal Airport Hotel Hong Kong
Featuring numerous superstars Enjoy an audiovisual feast
Starring Asian pop superstars Louis Koo and Kelly Chen, "Regal Dreams of Prosperity and Happiness" depicts modern people facing the conflicts and choices between technology and distance, career and family, reality and dreams. Kelly Chen plays a hotel executive, while Louis Koo portrays the founder of a children's edutainment game company, "BoBoiBoy and Friends." The unique perspective of the short film condenses the complexities of life into just over ten minutes, prompting deep thought and reflection.
The theme song of the short film, "Dream of Happiness," was composed by renowned musician Ng Chung Hang and performed by rising star Zhang Bichen. The gentle melody evokes people’s earliest dreams and simplest wishes. Upon its release, the song quickly climbed major music charts and sparked widespread discussion online.
Ms. Law Poh Wah, Vice-Chairman and Managing Director of Regal Hotels International Limited, not only served as the chief screenwriter of the short film but also wrote the lyrics for the theme song. The cartoon character BoBoiBoy featured in the film comes from another edutainment brand founded by Ms. Law—“BoBoiBoy and Friends.” The product line includes educational animations and smart applications, aiming to create a globally beloved and trusted children’s edutainment platform. The 3D animation "BoBoiBoy: The Movie" aired on CCTV Children's Channel and Hunan Golden Eagle Channel in 2015. It also topped the ratings during prime time in the CCTV-Sofres 30-City Audience Measurement Reports for April and June.
The planning and theme of this short film aim to call on corporate employers to show care and to encourage people to focus on balancing career and family, as well as to pursue the simple happiness found in everyday life. To this end, Regal International Hotels Group has launched several grand prizes for free family trips while promoting the short film, allowing people to take a brief break from their busy lives to enjoy relaxing travel and more quality family time.
A business leader, Regal Hotels demonstrates corporate responsibility and care
The history of Regal International Hotels Group dates back to 1979. Over the years, the group has consistently provided travelers with high-quality hotel services and luxurious facilities. Managing 9,200 guest rooms and approximately 96 restaurants and bars, Regal Hotels Group is one of the largest hotel groups in Hong Kong and has been growing rapidly in Mainland China. Its commitment to service, meticulous attention to detail, and world-class hotel management have made it one of Asia’s most outstanding hotel brands. Regal Airport Hotel has been awarded "World’s Best Airport Hotel" and "Asia’s Best Airport Hotel" by Skytrax for four consecutive years since 2011.
The planning and theme of this short film aim to call on corporate employers to show care and to encourage people to focus on balancing career and family, as well as to pursue the simple happiness found in everyday life. To this end, Regal Hotels has launched several grand prizes for free family trips while promoting the short film, allowing people to take a brief break from their busy lives to enjoy relaxing travel and more quality family time.
Digital marketing Achieving remarkable results
The promotional campaign for this short film leverages the strengths of video websites and social media, utilizing domestic online platforms to accurately convey the company’s philosophy to audiences in Greater China and beyond through the influence of celebrities and multiple digital channels. With the launch of the short film, a new chapter in digital new media communication for traditional hotels has begun, using various platforms to showcase the company’s technological and humanistic elements and attract audiences.