Hangzhou, China, July 2, 2015 /PRNewswire/ -- Recently, the "2014 Annual Hotel Industry Most Influential Brands Awards Ceremony," jointly organized by Migeweb and People's Daily Online, was successfully concluded in Beijing. New Century Hotels & Resorts has won the title of "Top 10 Influential Brands" in China's high-end hotel sector for the third consecutive year, and with its steady development and strong brand influence, it has been crowned the champion among domestic high-end hotel brands. Chen Miaojian, General Manager of New Century Hotels & Resorts, was invited to attend the ceremony and gave an on-site media interview.
Chen Miaojian, General Manager of New Century Hotels & Resorts (first from right), attends the ceremony
Xu Jingsheng, Secretary-General of the China Tourism Hotels Association, delivered a speech at the conference, sharing his views on the topic of "How to Enhance the Brand Influence of China's Hotel Industry."He pointed out: "China's hotel industry is facing extraordinarily fierce competition. We must adopt new thinking and methods, leverage the internet to boost the development of China's hotel brand, seize new opportunities, and only then can we successfully go global and establish a presence around the world."
The data for this selectionall came from the 2014 Migebrand Index, which tracks, through a monitoring system independently developed by Migeweb, hotel and supplier brands related to the industry on a monthly basis. It continuously monitors the Migeweb hotel industry portal, major domestic search engines,searchbehavior, as well as the online activities of millions of netizens from partner websites in other industry databases. The potential or actual users of the brands are categorized by their IP attributes, and the brand’s influence on the internet and mobile internet is analyzed across four dimensions: search index, sentiment index, operational index, and media index. This year’s awards ceremony, based on real-time data monitoring from the Migebrand Index over the course of 2014, selected a total of 57 awards including the "2014 Top 10 Influential International High-End Hotel Brands" and the "2014 Top 10 Influential Domestic High-End Hotel Brands."
In the internet era, data mining and user experience are key focuses across various sectors. This awards conference invited Oriental Netrise, the People's Daily Online Public Opinion Monitoring Office, and Baidu Marketing Research Institute to share insights on topics such as enhancing the brand influence of China’s hotel industry, big data mining in the hotel sector, and brand reputation management in the Internet+ era. It also released the "2014 Annual Report on Brand Development in China’s Hotel Industry." According to the Migebrand Index (MBI), New Century’s brand index rose from 25.44 in 2012 to 31.76 in 2013, and further increased to 39.6 in 2014, achieving three consecutive years as the champion of domestic high-end brands and a threefold leap in its own brand influence. Over the past 27 years, New Century has upheld the brand philosophy of "Humanistic Quality, Sincere Care," continuously innovating and elevating both the value of its domestic brand and its international brand influence. In 2013, New Century acquired the former Golden Tulip Hotel in Frankfurt, Germany, renaming it the "Frankfurt New Century Dynasty Hotel," thus establishing the New Century brand in the international market. Subsequently, New Century Hotels REIT was successfully listed on the Main Board of the Hong Kong Stock Exchange. From the opening of its first hotel, to its first steps abroad, and then to its listing in Hong Kong as the world’s first Chinese hotel REIT, the goal of "being the best" has always guided New Century’s development. In 2014, New Century Hotels & Resorts climbed to 32nd place among the world’s top 50 hotel groups, achieving ahead of schedule its strategic goal of "entering the world’s top 50 hotel groups." Soon after, New Century Hotels formed an alliance with City Famous Hotels Group to share big data resources in the internet era and enable mutual membership benefits. These international developments and alliance-based operations have laid a solid foundation for the continued enhancement of New Century’s brand influence and brand value.
Thisevent was attended by executives from over 60 hotel brands, founders of 10 service product brands, and senior representatives from 40 mainstream media outlets.