CIMALP (Ximalu): Leading the New Trend of High-Quality Outdoor Gear ― CIMALP (Ximalu) Debuts at the Shanghai ISPO Exhibition... ...

From July 2  to  4, 2015, over 400 brands from more than 20 countries showcased their latest products at ISPO  SHANGHAI held at the Shanghai New International Expo Centre. As an internationally renowned sports and outdoor brand exhibition, ISPO  China further strengthens its outdoor edge while bringing together trends in sports, urban fitness, water sports, travel services, and other new summer categories, sparking the next wave of sports fashion!

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ISPO  China adheres to its consistent “Brands  Only” exhibition philosophy, meaning “only brand exhibitors,” including original brands and authentic products.CIMALP (Ximalu), as a stylish outdoor brand originating from France with a century-long heritage,teams up with Mammut (Mammoth),  FjThe North Faceand other top domestic and international brandsleading industry development and once again setting the benchmark for the global sports industry at the Shanghai New International Expo Center.

At this exhibition, CIMALP (Shimaltu) made its appearance with a 220-square-meter booth, featuring a novel booth design that highlights the brand image. The striking design of the large “A” left a deep impression, while the surrounding snowy and forest scene designs were captivating. Stepping into the CIMALP (Shimaltu) booth, a two-meter-high high-tech down jacket waterproof testing device immediately caught the eye. On-site, an eight-hour continuous shower experiment will be conducted to demonstrate to attending media and visitors the exceptional waterproof and thermal insulation performance of CIMALP (Shimaltu) down jackets. Meanwhile, also making their debut at the exhibition were the brand’s instant-dry series + tech showcase, skiwear,hardshell jackets, youth champion formula series commemorative apparel, protective clothing series, anda variety of fashionable outdoor new products. The brand willexplore and share the fashion and luxury of outdoor products together with numerous outdoor enthusiasts present.。

At the exhibition site,CIMALP (Shimaltu) also preparedan exciting runway show, allowing all visitors to more intuitively experience the visual effect of the products when worn as well as their unique features. There was also a gift-giving session arranged on-site.

Yuan Wenhe, Chairman of Shandong Yeliya Group, told reporters, “Since acquiring the rights to use the CIMALP (Shimaltu) brand in China in 2013, CIMALP (Shimaltu) has consistently upheld high quality as the most important value in brand development. The continuous updates in technology and fashion elements have made CIMALP (Shimaltu) stand out uniquely in China’s outdoor product market and lead the trend. This is also in line with the original mission of CIMALP (Shimaltu) since its inception.”

Selecting the finest fabrics to create the best wearing experience

Originating from the MARSANNE family of France in 1890, CIMALP was co-founded in 1964 with the then-renowned French mountaineer Mr. GONDRANT. It sponsoredMs. Laurence de la Ferrière’s outdoor apparel in 1996–1997, enabling her to become the first woman in the world to cross Antarctica solo. Later, in 2012, it became the official partner of FFME France. In French, CIMALP means the highest peak of the Alps, considered nature’s most perfect creation, symbolizing eternity, solidity, and beauty.

Since being acquired by Shandong Yeliya Group in 2013, the CIMALP (Shimaltu) brand has adopted a principle of global resource sharing, with unified management, R&D, design, and sales overseen by the French headquarters.At the same time,it adapts to the demands of the Chinese market by implementing differentiated designs based on international trends. While retaining its authentic French heritage, it also offersspecialized options for specific groups, body types, needs, and customizations. Additionally,on the basis of meeting the functional requirements of outdoor products, it incorporates high-tech extensions and innovations such as permanent anti-static, permanent anti-radiation, antibacterial, quick moisture absorption, and fast drying. All fabrics are selected from BULESIGN-certified, eco-friendly, and high-quality materials worldwide, providing wearers with safe and comfortable experiences from the inside out.

On this, Yuan Wenhe explained that all of CIMALP (Shimaltu)’s fabrics come from the world’s top outdoor fabric suppliers, located across Europe, Japan, Korea, and Taiwan. “Of course, this is inseparable from CIMALP (Shimaltu)’s consistent positioning. The reason we acquired its permanent operating and agency rights in mainland China as well as Hong Kong, Macao, and Taiwan is precisely because of its influence in the high-end outdoor market in Europe.” Yuan Wenhe stated that in China’s outdoor brand market, the high-end segment has long been dominated by foreign brands. As a brand with European roots like CIMALP (Shimaltu), after the acquisition, it aims to compete with international brands in the field of urban leisure and high-quality outdoor gear.

With the growing anticipation of China’s successful bid for the 2022 Winter Olympics, CIMALP (Shimaltu), with its long history of designing and producing mountaineering and skiwear, specially launched a series of fashionable skiwear, which were prominently displayed at this exhibition.The CIMALP (Shimaltu) skiwear series uses high-tech, lightweight, durable, and tear-resistant fabrics, with surfaces treated with Teflon for oil and stain resistance. They also feature YKK waterproof zippers, underarm ventilation zippers, energy-focused heat-reflective linings, adjustable waistbands, abrasion-resistant fabric at the hem, hem zippers, and windproof cuffs. The windproof hood effectively blocks wind and snow from hitting the face.