2015Year7Month2-4Day, the+OutdoorISPOSummer Outdoor Exhibition was held in Shanghai. Approximately27countries and nearly500brands from around the globe attended. In addition to traditional outdoor sports brands, there were also emerging trendsetters stepping into the realms of “urban fitness” and “sports fashion.” Among the many brands present at the exhibition,BOREAS“God of the North Wind” successfully attracted a large number of visitors with its wide range of products that cater to both professional outdoor activities and casual commuting, as well as its uniquely crafted exhibition design, becoming one of the most popular booths at the event.
Headquartered in Silicon Valley, USA,BOREAS“God of the North Wind” has a clear brand positioning and simple, aesthetically pleasing product designs. Guided by the philosophies of “moderation” and “integration,” it organically combines the practicality of backpacks with comfort and fashion elements, breaking away from the traditional backpack model that excessively prioritizes functionality. The products not only meet user needs but also avoid making customers pay for overly elaborate functions. In the current backpack market, a polarization trend is evident — most brands position themselves entirely in either the professional outdoor or casual business sectors. The former continuously pursue functionality, designing features that far exceed the actual needs of ordinary consumers’ outdoor activities, thereby increasing unnecessary purchasing costs. The latter, on the other hand, fail to provide sufficient product and technical support for outdoor sports. It can be said that theBOREAS“God of the North Wind” advocates the “Adventure Unknown” concept and products, offering a fresh perspective for industry development.
Attendees ExperienceBOREAS“God of the North Wind” Products On-site
ISPOAt the event, BOOTLEGGER(Sanshi (Trinity),)Lost Coast,LOST COAST(and)(Phra Phrom/Four-Faced Buddha), among other popular products, were displayedERAWANat the “God of the North Wind” booth, effectively showcasing the breadth of its product range. Meanwhile, the debut of the award-winning German Red Dot Design Award-winningBOREAS“Sanshi” backpack highlighted the depth of the “God of the North Wind” product line. The standout feature of this product is itsBOOTLEGGERtechnological modular carrying system, which allows the backpack to be flexibly configured into three different sizes (Super-Tramp), and enables quick adjustment of the backpack’s frame curvature to better suit various activities such as hiking, cycling, and running. This perfectly embodies the13L/28L/30L“outdoorISPO” philosophy advocated by the brand.+"concept."
BOREASThe carefully prepared cycling performance by "Boreas" attracted a large audience.
"Discover the Undiscovered" isBOREASa strong message sent out byISPO"Boreas." Well before the exhibition began, the brand had already captured attendees' curiosity with the topic "5What Can Be Done in a Minute," andBOREASthe cycling performance show meticulously prepared by "Boreas" at the event site conveyed the value of making the most of every minute in a concise and powerful way, drawing many visitors to stop and watch. Discover your "Undiscovered" — perhaps this is an attitude that everyone, not just outdoor enthusiasts, should embrace.
BOREAS"Boreas" emerges as a new trendsetter balancing professional outdoor gear and casual commuting
During the interactive session,BOREAS"Boreas" also engaged fans in a WeChat-based "Who's Still Standing" game, addingISPOa touch of light-hearted fun to the Summer Outdoor Exhibition. It is believed that through the hosting of this event, more and more people will pay attention to and participate inISPOoutdoor activities, andBOREAS"Boreas," as a new trendsetter balancing professional outdoor gear and casual commuting, will become better known and remembered by more sports enthusiasts.