The 2008 Summer Olympics sparked a wave of fitness enthusiasm among the public in Beijing. As the city advances to the final stage of the selection process for the 2022 Winter Olympics, the host of this icy spectacle is about to be announced. On the eve of this announcement, China’s leading outdoor brand, Explorer, has joined forces with the iconic Bird’s Nest stadium from the 2008 Olympics to launch the “Brave Transformation · Run Together” health relay run in support of Beijing’s Winter Olympics bid. The event’s kick-off ceremony was held on July 12 at the Beijing Olympic Sports Center. Gao Yuanyuan, spokesperson for Explorer’s skin jackets, along with Winter Olympics champion Wang Meng and Haier Group Vice President and CEO of its smart home division Li Shuai, attended the launch ceremony. They joined hands to ignite the passion for Beijing’s bid and promote a healthy lifestyle.

Group photo of award-winning participants

    For years, Explorer has been a strong advocate for a healthy outdoor lifestyle, encouraging the public to actively engage in outdoor activities. In line with the national policy adjustments in the sports industry, Explorer has responded to the call for “national fitness” and strongly supported the economic transformation of the sports sector. While supporting Beijing’s Winter Olympics bid, this event also promotes running as a healthy physical activity suitable for all. Moving forward, Explorer will offer comprehensive outdoor activity services to consumers through an integrated running solution that combines “running routes + product packages.” As a leading domestic outdoor brand, Explorer advocates an active and healthy lifestyle, drives the progress of national fitness and China’s sports industry, supports the development of winter sports in China, pursues technological innovation, and provides safe and comfortable outdoor gear for those who dare to explore.