On August 18, 2015, the China Merchants Bank VISA All-in-One World Currency Card marked its second anniversary since launch. Since its release, the card has been highly sought after by cardholders, with cumulative issuance surpassing 2 million cards to date. With its product philosophy of "One Card, Global Access," the China Merchants Bank VISA All-in-One World Currency Card has become an essential "must-have" for Chinese outbound travelers.
Exclusive Benefits Lead the Trend in Overseas Spending and Payments
According to the latest statistics, in 2014, the scale of overseas spending by Chinese tourists reached as high as USD 164.9 billion, accounting for over 10% of the global overseas consumption market share. Traveling abroad has become a new trend in tourism.
Based on long-term keen insight and in-depth research into financial consumer services, as well as accurate anticipation of changes in consumption trends, China Merchants Bank credit cards — as the leading brand in China’s credit card industry — set their sights on the overseas consumption market early on. In 2013, China Merchants Bank officially partnered with the international card organization VISA to launch the China Merchants Bank VISA All-in-One World Currency International Credit Card, ushering in the era of "All-in-One Currency Card" consumption.
For over ten years, the China Merchants Bank credit card’s series of overseas “Extraordinary Travel” campaigns have brought surprises to many cardholders. This summer, focusing on three key vertical markets, the bank’s major overseas promotions — “Extraordinary USA,” “Extraordinary Europe,” and “Extraordinary Hong Kong” — kicked off the summer season of overseas spending, offering cardholders a variety of exclusive benefits.
The newly upgraded “Travel & Duty-Free Shopping” channel on the palmLife App also provides overseas consumers with thoughtful “one-stop” services: before departure, users can book visa applications for over 50 countries and download coupons for global hotels and flights; during the trip, they can use points or download for free coupons from department stores and duty-free shops; after the trip, they can apply for installment payments. Cardholders can easily customize their overseas travel itineraries and completely break free from the hassle of overseas “currency woes.”
Currently, China Merchants Bank credit cards hold over 25% of the overseas credit card consumption market share, continuing to lead the industry. Regarding this, a relevant person in charge from the China Merchants Bank Credit Card Center stated that in the future, the bank will more actively embrace market changes and, through continuous product upgrades and service innovations, meet the growing overseas consumption needs of cardholders.