The top Korean fashion outdoor brand KOLON SPORT (also known as Kolon) has, through over 40 years of continuous exploration and transcendence, embarked on a transformation journey to break new heights in the autumn/winter of 2015. Upholding the philosophy of “Your best way to nature,” five major design themes were launched successively: “Another World (New New World),” “Mineral Distortion (Mineral Fusion),” “Urban Virtuality (Virtual City),” “Graphic Game (Graphic Play),” and “Trendy City Lifestyle (Modern Journey),” all dedicated to creating a youthful, casual, and fashionable outdoor experience for outdoor enthusiasts.
The popular South Korean actor Song Joong-ki has been beloved since his debut for his sunny and healthy image. Long awaited, he returned to the entertainment industry after his military service with his new work, Descendants of the Sun, transforming his previous persona by portraying an unprecedented role—a special forces team leader—showcasing a different kind of tough yet tender masculinity. Recently, KOLON SPORT unveiled its new autumn/winter 2015 image posters, featuring Song Joong-ki’s first post-service appearance, which perfectly captures the role. Compared to his former youthful look, his face now carries an added touch of maturity, and his versatile aura complements KOLON SPORT’s diverse and fashionable outdoor brand image.
His handsome and sunny image, along with his healthy and positive attitude toward life, have won him numerous fans. Close friends and renowned actors such as Park Si-yeon and Ha Ji-won have spoken highly of his gentle and refined gentlemanly demeanor, as well as his meticulous sense of responsibility both in life and work.
As a top outdoor brand, KOLON SPORT has long been favored by consumers for its modern and forward-thinking designs and professional, powerful functionality. The new autumn/winter 2015 collection, inspired by the theme “What are we talking about?”, embodies the brand’s spirit of constant exploration and bold transcendence. The return to minimalist design and enhanced high-performance features represent the true essence of KOLON SPORT’s brand image transformation. Song Joong-ki, too, is undergoing his own transformation upon returning from military service, fully ready to embrace a new peak in his acting career.Through this collaboration between KOLON SPORT and Song Joong-ki,his transformation revealsa charm that further interprets a vibrantThe charm revealed through transformationfurther interprets the vibrant、Ever-evolving brandConcept,comprehensivelyshowcasingto everyone thenew faceof KOLON SPORT.
Sun Bingyu, General Manager of KOLON SPORT China, mentioned, “KOLON SPORT is the only outdoor brand in China that is showing a growth trend, with sales performance in the first half of this year increasing by approximately 140% year-on-year, achieving excellent results.” As a leader in outdoor lifestyle,we believeKOLON SPORT, together withSong Joong-ki, willsparka huge wave of enthusiasm for“seamlessly connecting urban and natural life.”