What is the world’s most macho job?
There is a group of people who take on this extraordinary profession:
While you’re squeezing onto buses and subways in the morning, they’re trekking through the damp and unpredictable Amazon rainforest;
While you’re typing away at your desk, they’re hiking across the arid and scorching Sahara Desert;
While you’re working overtime to revise...PPTthey’re gliding across the cold and dry polar regions of Iceland;
While you’re heatedly discussing plans with colleagues, they’re deep-diving into the vast and mysterious ocean,
They explore the unknown and face danger in the most macho way possible.
Mentholatum Men, a brand that never stops exploring and is deeply loved by men2015is once again igniting a wave of adventure.9On the10of [month], Mentholatum Men brought a polar climate to Beijing’s WangfujingAPMMall. In front of media and Tsinghua University mountaineering team members, Mentholatum Men, together with the equally adventurousNational
GeographicChinese edition of National Geographic magazine, kicked off the recruitment of Icelandic polar exploration team members. A synchronized “Polar Passion” photography exhibition was also held on-site, allowing the public to experience the vibrant life hidden behind Iceland’s cold and dry polar landscape. Selected exploration team members will undergo training with the National Geographic team and will have the opportunity to venture deep into glaciers and volcanoes, uncovering and reporting firsthand on Iceland’s geological culture, and taking on the world’s most macho job.
Mentholatum Men
Exploration never stops.
To meet the diverse skincare needs of men, Mentholatum Men has never slowed down in its exploration within the men’s skincare field, constantly challenging boundaries and innovating skincare technology to deliver fast and comprehensive skincare solutions. As one of the first men’s skincare brands to enter China, since2003, Mentholatum Men has beenGMPapplying pharmaceutical standards by pioneering the use of “medical-grade activated charcoal” in men’s skincare. From medical-grade activated charcoal to micro-fine activated carbon, over more than ten years of exploration, it has delivered a more thorough cleansing solution. But that’s not all—Mentholatum Men continues to explore the power of natural skincare ingredients: selecting three extreme plants that grow in the harshest environments—the extremely cold, dry, and arid polar regions—Antarctic ice algae, Saharan sage, and Tibetan highland barley—and extracting from them the hydrating energy needed for male skin; sourcing natural, unpigmented volcanic mud from Yellowstone Volcano in Wyoming, USA, to activate its mineral energy and help men fight blackheads; discovering the immense energy of “Peruvian ginseng” Maca, grown at over4000meters altitude in the Andes Mountains of South America, to help men quickly banish fatigue.
In addition to addressing men’s skincare needs, Mentholatum Men also invites consumers to join the exploration journey:2013In [year], Mentholatum Men assembled an exploration team to journey into Tibet—one of the three poles—to explore up close the hydrating energy of the extremely drought-resistant Tibetan highland barley.2014In [year], a special Brazilian exploration team member was dispatched with Mentholatum Men’s Ice-Cool Activated Charcoal Cleanser to Brazil to cheer on the football event and explore the ultimate cool and clean sensation.
Beyond the polar-themed venue, the event also showcasedNational Geographicthe renowned photography collection “Polar Passion” by Paul Nicklen, a contract photographer for National Geographic. Over50photos embodying the spirit of exploration were exhibited in China for the first time. Paul Nicklen used his lens to capture wildlife living above the ice and beneath the sea, leading audiences into the polar worlds, traveling with their eyes, while also raising awareness about this vanishing nature. On-site audiences eagerly scanned QR codes to sign up, hoping to become polar exploration team members. The recruitment for Icelandic polar exploration team members begins now. Any Chinese male citizen aged18or above can register on the National Geographic China website (the official site of National Geographic magazine) or the Mentholatum Men official website for a chance to enter the polar training camp, and eventually compete for a spot as an Icelandic polar exploration team member. Join the National Geographic team to venture into the world of glaciers and volcanoes, uncover and report on Iceland’s geological culture, and take on the world’s most macho job: sailing on an expedition ship to Ilulissat Icefjord, feeling the thrill of breaking through ice amidst roaring meltwater; visiting Eqip Sermia Glacier to capture moments of glacier calving and melting; meeting the current lives of Eskimos and learning how their environment is changing due to the greenhouse effect; experiencing the natural harmony of city lights in the icy world of Ilulissat, and admiring the unique architectural designs of Reykjavik, inspired by the survival ingenuity of Icelanders amid rugged mountains and glaciers, and discovering the nurturing power of polar seas that sustain Iceland’s spirit; within Iceland’s magical Golden Circle, experiencethe clash between glaciers and volcanoes.Explore unique geological landforms; hike and discoverBlafjollvolcanoes, and explore how locals in Iceland live in harmony with them...
Mentholatum Men’s Arctic Hydrating Energy powers your exploration of Iceland
Similarly dedicated to exploring the unknown, the Tsinghua University Mountaineering Team has, since1991climbing the Geladandong Peak at the source of the Yangtze River, organized nearly30snow mountain climbing expeditions. They continuously conquer world-class peaks, carrying forward the spirit of exploration among university students. “My job is not just about climbing. Each time I conquer a mountain, besides being a test of physical strength, I also have to strive to face and overcome various extreme climates.” As Zhou Chuan, a member of the Tsinghua Mountaineering Team who was invited to attend the launch event, said, when facing extreme climates and environments, men’s skin needs more protection, especially in terms of hydration.
Mentholatum Men delves into the world’s three extreme polar regions to uncover the powerful vitality of plants:
In the frigid Antarctic glacier continent, the lushAntarctic ice algae thrives, and its natural antifreeze proteins help protect the skin from frostbite and dryness; highland barley has a history of nearly4000,000 years on the extremely arid Tibetan Plateau, containing abundant glucans that enhance skin elasticity; the sage growing in the extremely dry Sahara Desert contains outstanding moisturizing factors that provide the skin with24hours of continuous hydration. The Mentholatum Men Deep Hydrating Moisturizing Cream, infused withtriple polar plant hydration essences, helps the skin resist the extreme cold, dryness, and aridity of nature, providing all-day deep hydration and nourishment, and fully powering your journey of exploration in the polar regions of Iceland.
An exciting journey of exploration in the polar regions of Iceland is about to begin. Mentholatum Men joins you in taking on “the most manly job in the world.”Mentholatum For Men,The Job For MenLet’s explore together！