Hangzhou, Sept. 16, 2015 /PRNewswire/ -- With less than half a month to go before the Mid-Autumn Festival, according to sales information from various hotels, this year's New Century mooncakes are selling briskly in the market. In particular, the 108-yuan to 188-yuan Yuan Bao series mooncake gift boxes are seeing increased demand, and the trendiest among them, the Yuan Bao Chao Yue edition, is the most popular.
In recent years, the varieties and flavors of mooncakes have continued to evolve, enriching both the visual and taste experiences. As an inheritor and promoter of traditional culture, New Century Hotels Group has drawn on the essence of tradition and integrated modern creativity to launch its exclusive mooncake brand "Yuan Yue." This includes three major series—Yuan Bao, Yuan Zhen Bao, and Yuan Yu Xi—with six different types of gift boxes and over 20 traditional and creative flavors. The brand perfectly blends classic appeal with individuality to meet the diverse needs of various consumer groups.
Although the Mid-Autumn Festival has not yet arrived, Ms. Li, a regular customer at Zhejiang New Century Xiaoshan Hotel and a member of the Shang Qi Club, said she has been buying New Century mooncakes for three consecutive years. This year’s offerings not only use premium natural ingredients but also feature innovative fillings such as blueberry, mango, matcha red bean, and almond longan. Especially notable is the unique packaging design of the 108-yuan Chao Yue edition, which leads the fashion trend in the mooncake industry, allowingdinersto enjoy their own exclusive festive treats.
A relevant official from the operations department of New Century Hotels Group introduced that, in addition to traditional sales channels such as physical stores and the New Century Hotels Group official website, this year’s mooncake sales also include the group’s WeChat platform (KY10105050), offering nationwide delivery. Customized voice greetings can also be arranged for easy gifting to family and friends. Over the past month, selling mooncakes via social media Moments has become especially popular, with messages like “Hard work pays off, quality guaranteed—enjoy group discounts now!” flooding users’ feeds, thus further expanding the sales reach.
Hotels under the New Century Hotels Group have also adopted innovative strategies. Beyond traditional sales promotions and in-hotel displays, they are actively expanding online channels and ramping up digital marketing. For example, Beijing New Century Plaza Hotel launched the “Blooming Yuan Yue, Mid-Autumn Gift” campaign, where guests can receive free Yuan Yue mooncakes after spending a certain amount on rooms, dining, or recreation. This boosts both mooncake sales and overall hotel revenue—a win-win situation. Kaifeng New Century Plaza Hotel partnered with Suning.com in Kaifeng to offer the “Three Big Gifts, Saving Just for You” campaign, where customers purchasing selected items can receive two boxes of the Chao Yue edition mooncakes. Meanwhile, hotels such as Shaoxing New Century Plaza Hotel, Changchun New Century Plaza Hotel, Anhui Expressway New Century International Hotel, Qiandao Lake New Century Resort in Hangzhou, and Beihai Jinchang New Century Plaza Hotel have also launched multifaceted promotional campaigns across various channels to broaden sales reach.
Accordingto past trends, mooncake sales tend to surge as the festival approaches. Therefore, consumers looking to purchase mooncake gift boxes are advised to place orders early through New Century hotel branches, the New Century Hotels Group official website, or the official WeChat account (KY10105050).