Beijing and Shanghai, Sept. 18, 2015 /PRNewswire/ -- On September 18, the first“China Jiangsu Travel Agents Trade Fair kicked off at the Suzhou International Expo Center, drawing significant interest from numerous domestic travel agencies. As China's leading online leisure travel company, Tuniu CEO Yu Dundei led a team to join this grand gathering. At the Jiangsu Travel Fair, Tuniu partnered with dozens of scenic spots including Hengdian World Studios and Langzhong Ancient City to jointly promote the "One Kilometer of Love" public welfare project, and announced the launch of its tourism product distribution platform—Difeng Holiday. In addition, Tuniu also offered on-site audiences, as well as consumers in Suzhou and surrounding areas, highly discounted travel packages.
Tuniu Pioneers the "Travel + Education +Public Welfare" Travel Model
During the Jiangsu Travel Fair, Tuniu signed cooperation agreements with dozens of scenic spots including Hengdian World Studios, Langzhong Ancient City, Liugong Island Scenic Area, and Tongli Ancient Town, pooling greater resources to further advance the "One Kilometer of Love" public welfare project. "This project pioneers the 'Travel + Education + Public Welfare' travel model, transforming a trip into a more meaningful educational experience. Through participating in charity activities, travelers can help more left-behind children," said a Tuniu representative. The company hopes to leverage its platform advantages and the strength of partners to put love into action and spread "Tuniu’s love" across the world.
Moving forward, Tuniu will collaborate with its partners to regularly organize "One Kilometer of Love" charity runs. It is expected that within one year, there will be over 200 such events, attracting approximately 100,000 participants, cumulatively covering 100,000 kilometers, ultimately helping 100 left-behind children realize their dreams. A Tuniu representative stated that for every 1,000 kilometers accumulated through the charity runs, one left-behind child will be helped to fulfill the wish of traveling with their parents.
On August 9, the inaugural "One Kilometer of Love" charity run, co-organized by Tuniu and China Mobile’s "He Education," commenced at Changzhou Nanshan Bamboo Sea Scenic Area, with over 250 participants and a total of 253 kilometers of charitable mileage logged. Following the successful first event, the second leg of the "One Kilometer of Love" charity run will kick off on September 20 at the Qidong Golden Beach during the Nantong River & Sea International Tourism Festival. So far, more than 1,000 tourists have signed up, and the expected cumulative mileage for the Nantong stop is 1,500 kilometers. After these two events, the total charitable mileage will reach approximately 1,800 kilometers.
Tuniu Explores the B2B Travel SectorDistribution Website "Difeng Holiday" Goes Live
Over the past two years, the B2B travel sector has garnered increasing attention from capital markets. After nine years of in-depth development in the mass tourism market, Tuniu has accumulated strong market resources and recognized the potential of the B2B travel market, extending its reach into the travel distribution field. Tuniu’s financial report for the second quarter of this year showed that the proportion of direct procurement increased from 20% in the first quarter to 25% in the second quarter.
On September 18, Tuniu announced the official launch of its dedicated tourism product distribution website, "Difeng Holiday." "We have integrated upstream supply chain resources in the travel industry to provide travel agencies with a more formalized product procurement platform. To date, Difeng Holiday has attracted over 3,000 distributor merchants," said a Tuniu representative. All travel products sold on Difeng Holiday share Tuniu’s procurement channels, enhancing user competitiveness and product advantages. In the initial phase, Tuniu integrated its highly competitive group tour products onto Difeng Holiday. In the future, it will also introduce free independent travel, cruises, air tickets, hotels, attraction tickets, and other travel products.
Compared to other platforms, Difeng Holiday will offer users more cost-effective travel products. "For the same travel products, Difeng Holiday dares to compete on price. If users find higher prices elsewhere, once verified, they will receive a Difeng-exclusive discount voucher," said a Tuniu representative. New users will receive an 888-yuan discount package upon their first login, and the campaign will also distribute million-yuan rewards to thank users. Going forward, leveraging Tuniu’s flash sale channel advantages, Difeng Holiday will also launch a flash sale section, featuring even more discounted deals.
Promoting Pay-Only-After-Booking Tuniu Rolls Out Multiple Discount Campaigns
As a key exhibitor at the Jiangsu Travel Fair, Tuniu occupies a 200-square-meter exhibition area in Hall 3B of the Suzhou International Expo Center, featuring 20 booths, where it will introduce a series of promotions such as "Pay 9 Yuan to Start Your Trip"and "The Port Is So Close—Cruises Are Calling."During the fair, Tuniu Financial Services will showcase its full range of personal finance and travel finance products at the Jiangsu Travel Fair, especially promoting the "See the World for 9 Yuan" pay-only-after-booking travel options, covering popular destinations such as Japan, Bali, South Korea, and France-Italy-Switzerland. During the campaign, users can book related themed travel packages with "9-yuan down payment," "199-yuan down payment," or "399-yuan down payment" without needing prior credit approval. For example, for the "Bali Melia Hotel 6-Day 4-Night Self-Guided Tour" priced at 4,423 yuan under the "9-yuan down payment" option, users only need to pay 9 yuan upfront to embark on the trip, with the remaining 4,414 yuan payable in 11 installments with no service fees.
On-site visitors who participate in interactive games may also win the chance to enjoy a "9-Yuan Self-Drive Trip to Nantong," booking products like the "Nantong Adventure Kingdom – Water Park Self-Drive 2-Day Tour" for just 9 yuan. Additionally, Tuniu will auction two cruise products on Japanese and Korean routes at discounted prices, namely Royal Caribbean’s Quantum of the Seas and Costa’s Serenada. For instance, the standard inside cabin double room for Costa Serenada’s "Shanghai–Jeju–Nagasaki–Shanghai 4-Night 5-Day Tour" will start at 1,000 yuan at the event.
During the Jiangsu Travel Fair, Tuniu will also host several major product launch events, including the "Innovate with Heart, Serve China" new route launch and the Maldives product promotion conference.
During the Jiangsu Tourism Fair, Tuniu will also hold several major product launch events, including the “Innovate with Heart, Serve China” new air routes product launch and a Maldives product promotion event.