During this year’s National Day Golden Week, over 100 major A-level tourist attractions in the capital city of Beijing received more than 2 million visitors in just three days. Major scenic spots were packed to capacity, leaving tourists exhausted and frustrated. Some even complained: “I’ve seen mountains and seas, I’ve seen crowds as vast as mountains and seas—but at the beautifully scenic Beijing Botanical Garden, it was a completely different scene. From October 1st to 7th, the 'Global Eyes · View China—Chinese Culture on the World Stage' event, featuring the 'My Favorite Traditional Culture Project' selection, was held here. Against the backdrop of distant emerald hills and the gentle autumn breeze, nature and culture blended seamlessly, and sightseeing merged with immersive experiences, setting a new cultural tone for holiday travel during the Golden Week.
As China’s overall national strength continues to rise, achieving growth in cultural soft power while accelerating economic hard power has become a key element in realizing the Chinese Dream of the great rejuvenation of the Chinese nation. The magnificent landscapes of China, without the foundation of traditional culture, would ultimately be like trees without roots or water without a source. The 'Global Eyes · View China—Chinese Culture on the World Stage' event held during the National Day Golden Week undoubtedly infused the dazzling array of Golden Week travel options with the guiding light of cultural significance. Applause for traditional culture, and a tribute to our great motherland. Visitors expressed that intangible cultural heritage is a national treasure—a living testament to the profound richness of China’s traditional culture. It embodies the Chinese spirit and showcases China’s strength. This event greatly broadened their horizons, transforming travel from mere sightseeing into a more culturally enriching experience. It can be described as blending culture with tourism and education with entertainment. Moreover, it allowed the younger generation to personally experience the long-standing and splendid nature of Chinese culture, which is beneficial for the promotion and inheritance of traditional heritage. Such events should become the new norm during Golden Week holidays.