The National Day holiday has ended, with half of China on the move, brewing up a genuine golden porridge of travel. Most people managed to embark on the “trip of a moment,” leaving behind the concrete jungle to embrace the great outdoors. However, this National Day also marked the first time a certain goddess officially “headed outdoors,” but rather than actually venturing into the wild for exploration, she made her first foray into the outdoor scene as the spokesperson for Camel Outdoor Apparel—none other than the unconventional diva, Fan Bingbing.
Fan Bingbing officially becomes the face of Camel OutdoorFirst surprise appearance
On October 8, Camel General Manager Wan Jingang officially announced that Camel has signed an agreement with international superstar Fan Bingbing to be the brand ambassador for its outdoor clothing line, marking her first endorsement of an outdoor brand. With so many stars in the entertainment industry, why was Fan Bingbing chosen as the new brand ambassador? General Manager Wan gave a bold reason as memorable as Fan’s famous quote “I am the rich one”: “Since Camel is signing a new outdoor ambassador, then if we’re signing someone, let’s sign the most expensive!””
But beyond General Manager Wan’s bold statement, the decision to choose Fan Bingbing as the brand ambassador has actually been in the works for quite some time. Wan said he’s remembered Fan ever since her “Golden Lock” days. Back when “My Fair Princess” became a nationwide hit, the petite and charming Golden Lock left a deep impression on him. Over a decade later, Fan Bingbing has not only risen to the top tier of A-list celebrities through a series of outstanding film and TV works, but she has also won widespread affection thanks to her high-output, high-quality performances. Especially when “The Empress of China” unleashed her star power once again, with Fan Bingbing dazzling the screen as the stunning Empress Wu Zetian, Wan made up his mind—he couldn’t miss out this time. So, in late August, the brand began preparations, and in just two weeks, the collaboration with Fan Bingbing was finalized from planning to signing.
This goddess also has another impeccable quality—her unique and irreplaceable sense of fashion. As a regular winner on the Cannes red carpet, Fan Bingbing almost always steals the spotlight with avant-garde and innovative looks that captivate everyone. Camel Outdoor products aim to leverage her status as a fashion icon to accurately convey their stylish, luxury-feel to consumers.
“Considering our target audience, that’s also why Camel chose Fan Bingbing,” Wan said. “Previously, collaborations with Han Han and Tong Dawei have attracted many female fans. This time, choosing the goddess Fan Bingbing will be a huge draw for male fans. Of course, I think Fan is the type who appeals to everyone!”
As for why a professional outdoor athlete wasn’t chosen as the spokesperson, Wan explained that Camel has signed many outstanding outdoor athletes, including Tashi Tenzing Sherpa, who set the Guinness World Record as the youngest person to summit the North Face of Everest. However, considering that outdoor athletes typically influence a relatively niche group, and with China’s outdoor sports scene still in its early stages of development, choosing a high-profile celebrity like Fan Bingbing will help introduce and engage a much wider audience with the outdoors.
Camel2013: Collaborated with renowned writer and race car driver Han Han
As everyone knows, “Nation’s Father-in-Law” Han Han is also a spokesperson for Camel. His rebellious, free-spirited, daring, and freedom-seeking personality is practically the living embodiment of the Camel brand image. And just a month ago, Camel also teamed up with “Nation’s Husband” Tong Dawei, ushering in a dual-ambassador era for the brand.
2015Camel partners with renowned actress Tong Dawei
With Fan Bingbing now on board, Camel will simultaneously have three top-tier celebrity ambassadors: Han Han, Tong Dawei, and Fan Bingbing, maximizing their star power across multiple demographics. General Manager Wan stated that these three superstars have greatly benefited both Camel’s physical stores and e-commerce. With over 3,800 retail locations nationwide, the presence of these celebrity materials will significantly elevate the brand tone of the stores. For e-commerce, facing the upcoming “Double Eleven” shopping festival, Camel is even more confident than ever.