Tianhe Gutong Plaster’s bet on "Follow Bear Grylls on an Adventure" is less about betting on the program’s quality and more about betting that Chinese celebrities will inevitably encounter an unprecedented "Stars' V-T Field" that audiences have never seen before.
As for whether China Resources Tianhe Gutong Plaster can become the industry focus once again in "Follow Bear Grylls on an Adventure," just as it did with the explosive success of "Tiger Mom Cat Dad," there is naturally no answer yet. But judging solely from the online controversy sparked by Han Xue refusing to eat a worm in the first episode, China Resources Sanjiu’s finger is practically already touching the pinnacle of post-2015 product placement marketing.