In China, the number of smokers—350 million—has surpassed the total population of the United States, the birthplace of tobacco. This paradoxical and unique group consumes approximately 1.7 trillion cigarettes annually and is always ready to pay for their own health. On the other hand, this group also supports a pillar industry that is a major source of national and local fiscal revenue, contributing over 100 billion yuan in taxes each year, accounting for about 10% of the country's total tax revenue. With such a massive group, apart from the reminder that "smoking is harmful to health," few have made it their mission to address their health.
Yet, there is one person who has made "improving smokers' health" the goal of their entrepreneurship. After thorough preparation, they got started.
After nine months of incubation, "Blue White"—a shining new star born in the e-cigarette market—has been making rapid strides since September. Following media exposure, it has quickly caught the attention of many.
Testing it yourself: How can users trust a product if you don’t use it yourself?
