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Hundreds of thousands of northerners head south for the winter, ushering in a new approach to accommodation in the internet era

Published: 2026-09-24 👁 100 views
Last updated 2026-09-24 — Nowadays, heading to Hainan for the winter has become a new vacation concept and a popular trend. With its blue skies, azure seas, warm sunshine, soft sandy beaches, and the human body’s most comfortable temperature of 26°C, Hainan has become the top choice for northerners escaping the winter. In fact, since 2012, the number of elderly people wintering in Hainan has remained at...
Nowadays, heading to Hainan for the winter has become a new vacation concept and a popular trend. With its blue skies, azure seas, warm sunshine, soft sandy beaches, and the human body’s most comfortable temperature of 26°C, Hainan has become the top choice for northerners escaping the winter.
  In fact, since 2012, the number of elderly people wintering in Hainan has remained at over 500,000. However, for the average family unfamiliar with Hainan’s rental market, choosing a home where the whole family can live comfortably and with peace of mind is a challenge. Questions about the neighborhood environment, amenities, whether furniture and appliances are fully equipped, inconsistent property listings, as well as communication costs and trust concerns with landlords or agents, all cause anxiety for many families.
  

  Tujia Princess Bay Phase III Seaview Garden Villas in Yalong Bay
  To make it easier for more people to winter in Hainan, Tujia is generously offering a 1,000 RMB red envelope, allowing you to book with just a click of a button. They say technology changes life, and the internet has transformed the way we stay. While northerners bundle up against the cold winter, you can spend just 2,000 RMB to cozy up with your family in Hainan, soaking up the sun, feeling the sea breeze, and enjoying a 26°C winter.
  About Tujia:
  Tujia is positioned as a global apartment and homestay booking platform, providing online search, inquiry, and transaction services for various vacation rental products such as serviced apartments, holiday apartments, villas, guesthouses, and homestays. It offers travelers a high-quality new vacation experience while also providing property owners with flexible asset management and value-added services for idle properties. Tujia currently covers 281 domestic destinations and 353 destinations in Hong Kong, Macau, and overseas, with over 400,000 online listings. At the same time, Tujia has signed agreements with 196 domestic government agencies and established strategic partnerships with a large number of domestic real estate developers, managing contracted assets worth over 100 billion RMB, with over 600,000 reserved listings and more than 10,000 properties currently under negotiation.

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