The world’s leading professional outdoor brand, MAMMUT, has officially joined Tmall.

As the annual Double 12 shopping festival approaches, MAMMUT, the global leader in premium professional outdoor gear, has partnered with Tmall China and officially launched on the platform. The official MAMMUT Tmall store will leverage the advantages of the Tmall platform and collaborate with physical stores to expand its product range, providing greater convenience and more attractive offers for customers, bringing the world’s top-tier professional outdoor technology from MAMMUT to more Chinese shoppers.

The global leader in premium professional outdoor gear from Switzerland

MAMMUT, the world’s leading premium professional outdoor brand from Switzerland, was founded in 1862 and is an undisputed leader among global top-tier outdoor equipment brands, with a proud heritage of 153 years. MAMMUT offers a comprehensive range of high-quality, high-safety-standard outdoor gear sold worldwide. Renowned for its reliable performance and extensive product offerings, MAMMUT has become a benchmark for quality, innovation, and trends in the global outdoor industry.

Currently, MAMMUT has established branches in Germany, Norway, Japan, South Korea, the United Kingdom, the United States, and China, with a sales network spanning over 50 countries. In March 2013, MAMMUT entered the Chinese market, opening its first store in April 2013. After nearly three years of exploration and effort, MAMMUT has gained recognition from Chinese consumers and is growing steadily.

Official launch on Tmall for Double 12

On December 12, 2015, MAMMUT partnered with Tmall and officially launched on the platform. Since then, consumers have been able to purchase MAMMUT outdoor products online with greater ease and convenience.

To celebrate the opening of MAMMUT’s first online flagship store, the MAMMUT Tmall store has prepared 11 product categories, 120 products, and 2,500 items. The product range includes mountaineering, rock climbing, skiing, trail running, and hiking gear, covering everything from underwear and mid-layers to jackets designed for various harsh weather conditions, hiking boots, alpine boots compatible with crampons, sleeping bags, backpacks, climbing ropes, carabiners, harnesses, as well as headlamps and avalanche safety equipment—meeting the diverse needs of different consumers.

The group aims to bring the over 150-year-old global leader in premium professional outdoor gear―MAMMUT to more Chinese consumers through the Tmall platform, introducing the brand’s professional outdoor technology to outdoor adventure enthusiasts.

MAMMUTMAMMUT will fully support the operations of the Tmall flagship store

After joining the Tmall platform, MAMMUT will actively support the online operations of the flagship store, enriching its product line, utilizing existing social media platforms, and collaborating with creative initiatives from the Swiss headquarters to launch a series of promotional campaigns. These efforts will help drive the growth and development of the MAMMUT brand on Tmall. At the same time, with Tmall’s support, the brand will effectively combat sales through unofficial channels, ensuring Chinese consumers receive professional-grade, authentic products.