Last weekend, Lvmama Travel Network, which had just gone public, together with Huangshan Scenic Area and THE FIRST OUTDOOR, jointly launched the large-scale self-drive event “Ten Thousand People Self-Drive Charity Tour to Huangshan.” Nearly ten thousand tourists set off in a grand procession to embrace a winter rendezvous with Huangshan.
With self-drive tours as the entry point, Lvmama aims to become the No. 1 O2O brand for independent travel, while also achievingcross-industry collaboration“Internet + Destination + Upstream and Downstream Industry Chain”: Making 1+1 Greater Than 2
Lvmama Travel Network,foundedin 2008,started with scenic area tickets, pioneering online booking of China’s scenic tickets, electronic ticketing, and the free independent travel market. According to a research report by JLV Travel Consulting: in 2015, Lvmama ranked among the top three OTA platforms in terms of user reach, with nearly 500 million cumulative effective app installations.
In 2015, Lvmama sent over one million visitors to Huangshan Scenic Area. For every 3 to 4 visitors to Huangshan, one booked their tickets through Lvmama.
THE FIRST OUTDOOR is an outdoor brand originating from the United States, dedicated to providing consumers with comfortable and professional all-around outdoor products. It excels in specialized outdoor gear such as waterproof jackets, hiking shoes, and backpacks commonly used for self-driving and mountaineering.
How to better integrate internet traffic, scenic resources, and brand strengths to create a “Happy Lvmama Travel” consumer experience—this ten-thousand-person self-drive tour made an excellent attempt:
A full month in advance, three warm-up activities were held: not onlywere the itineraries well-arranged with balanced pacing, but multiple Huangshan Scenic Area ticket options were also provided, paired with free independent travel packages featuring hotels of different star ratings. Meanwhile, THE FIRST OUTDOOR specially prepared fourth-generation waterproof, long-pile fleece-lined jackets for this event to cope with the changeable weather at high altitudes in winter.
The discomfort of the mountain was alleviated, while simultaneously achieving comprehensive brand presence for Lvmama in the Huangshan destination. It integrated the internet brand with product purchasing, ground services, and resource advantages, realizing a new model of “Internet + Tourism + Destination.”
As Hong Qinghua, Chairman of JUNYAO Group and Founder of Lvmama Travel Network, said: “Infuse love into products and services, allowing tourists to walk freely with dignity.” With the professional and comfortable outdoor gear from THE FIRST OUTDOOR ensuring protection, customers’ travel experiences will continue to improve. In the future, THE FIRST OUTDOOR will also deepen its collaboration with Lvmama, making 1+1 not only greater than 2 but equal to infinite possibilities, enabling more domestic and international tourists to “freely explore Huangshan” through the Lvmama platform, truly experiencing carefree and worry-free travel.
