In recent years, the THE FIRST OUTDOOR / First Outdoor brand has kept pace with Intime Commercial Group in opening stores —less than half a year afterthe newIntime launch event,the brand-newdual-channel integration project: “HangzhouIntime Xiasha Factory Store,”1on
January 28 officially debuted. A pilot project focused on integration, supply chain optimization, cost control, staff reduction, efficiency enhancement, and profit improvement. With a strong factory-style ambiance and basic services, it elevates the “product” to an unprecedented level.
Located under the sunlit canopy on the 5th floor,the THE FIRST OUTDOOR / First Outdoor brand’s direct sales counter,also follows the style of the “new Intime,” abandoning the lengthysupply chain,lavish decor,and large sales staff, returning to the essence of retail with an ultra-minimalist industrial style. “Intime goods,Tmallprices,”it adopts an online-offline synchronized model. This represents another new model for physical retail and a fresh attempt for the retail industry.
Online-offline synchronized shopping is the biggest highlight
What does online-offline synchronization mean? According to staff, it means that after shopping, customers don’t need to queue for checkout. Instead, they simply scan the QR code on the product, open the app, select their shopping list, and complete payment via Alipay. The goods will then be delivered directly from the place of origin to their doorstep within two days. Of course, customers can also choose to pick up their purchases in-store on the same day.
You can scan the product QR code
In fact, this consumption model has been widely adopted since 2015 at Intime Wulin flagship store,THE FIRST OUTDOOR / First Outdoor Intime Wulin flagship store has also been actively promoting it,though among customers accustomed to traditional shopping, the adoption rate of this model is not very high.
Additionally, Intime Xiasha leverages Alibaba and its mature internet technology, fully integrating theMiaojiesystem, using Alibaba data to monitor price trends and understand customer preferences, precisely matching products with shoppers.
During the 2014 and 2015 Double Eleven shopping festivals, THE FIRST OUTDOOR brand responded to Intime’s initiative of “Intime Tmall Prices, Tmall Intime Goods” by implementing unified online and offline pricing.Department storesundoubtedly offer a generally more reassuring level of service quality compared to e-commerce platforms, but price barriers have deterred many. Once unified pricing is adopted, an increasing number of customers will undoubtedly return to physical stores.
How do brands adopt a factory model?
THE FIRSTThe OUTDOOR brand Intime Department Store Xiasha Factory Outlet, positioned as a “factory outlet,” sources all its products directly from the company’s central warehouse and is directly operated by the headquarters, thereby eliminating a significant amount of intermediary costs. By truly integrating channels and optimizing the supply chain, it has genuinely brought prices down. This can be seen as a disruption to the current state of the retail industry. Of course, for consumers, you’re bound to find more affordable, high-quality goods here.