2016Year2Month25In the afternoon, Mr.Klaus Dittrich, President of Messe München GmbH, visited the main store of Sanfo Outdoor in Madian, Beijing. Mr. Zhang Heng, founder of Sanfo, introduced the company’s development history and current operations to him.
DittrichMr. Dittrich commended Sanfo’s commitment to the professional outdoor retail concept and expressed his hope that Sanfo would strengthen cooperation with international outdoor brands, expand its retail scale, organize more outdoor activities and training programs, and guide people toward a healthier lifestyle through sports.
Founded in1997, Sanfo has been dedicated to outdoor retail. The company currently operates over12stores in30cities nationwide, all high-quality specialty shops selling internationally and domestically renowned outdoor brands. These include products for mountaineering, camping, running, travel, skiing, and other outdoor activities. The company has over20active members and organizes tens of thousands of outdoor training sessions, events, and competitions each year.
Messe München GmbH was founded in1964and is one of the world’s top ten exhibition companies. It hosts approximately40large-scale international expositions globally each year. The 12th Asia Outdoor & Fashion Trade Show (ISPO) will be held on2,24-27at the China National Convention Center in Beijing.