As more and more people get to know and engage in outdoor activities, environmental issues in these spaces have become increasingly prominent. Litter scattered throughout forests and mountains, trampled vegetation, and the damage caused by campfires... all of this has turned what was once a healthy and green outdoor pursuit into a harmful activity that damages nature and pollutes the environment.
VAUDEAs an outdoor brand with a mission for environmental protection, we have the responsibility and obligation to contribute to addressing the increasingly severe outdoor environmental challenges we face today. Through the power of our brand, we aim to call on people everywhere to care for the environment, embrace green outdoor practices, restore nature’s cleanliness, and create a pristine world for future generations.
2016Year2Month24Day, at the BeijingISPOOutdoor Exhibition,VAUDEthe brand launched the “Leave No Trace” environmental campaign to the public. Upholding its core philosophy, it is committed to promoting theLeave No Trace(LNT, short forLNT) environmental philosophy to every outdoor enthusiast. The goal is to help everyone understand how to coexist more harmoniously with nature and contribute to the sustainable protection of the natural world.
At the launch event, special guests including “KAILASKailas Outdoor Brand General Manager-Zhong Chengzhan,” “Member of the China Mountaineering Association, Director of Kailas Dali Leading Climbing Outdoor Sports School, and Second President of Peking University Eagle Club-Cao Jun,” “Founder of China’s grassroots outdoor environmental movement and initiator of the ‘Clean Water Bird’ public environmental project-Pu Wei,” “Leading figure in China’s grassroots mountaineering community, Principal of Chengdu Leading Climbing School, Mountain Guardian, and initiator of environmental public projects-Zeng Shan,” “Deputy General Manager of Kailas Leading Climbing Sports Center and Executive Deputy Secretary-General of the Shenzhen Mountaineering Association-Kong Youlong,” and “China’s veteran grassroots environmental advocate, Head of the ‘Leave No Trace in the Wilderness’ project, and seniorLNTadvanced instructor-Zhao Tiezhu” were present to explain theLNTcore principles and underlying meaning to the audience. Many outdoor enthusiasts at the event also expressed their support for the project.2016In the year,VAUDEwill fully launch this environmental public welfare initiative.VAUDEWe hope to work with all sectors of society to create a beautiful outdoor environment together. Our perseverance is for a better world.
This “Leave No Trace” environmental action has two key directions:
1) Promoting environmentally friendly mountaineering concepts (LNT)
VAUDEwill collaborate with leading domestic environmental organizations to provide comprehensiveLNTtraining for the “Leave No Trace” project, enabling more people to learn how to make outdoor trips more environmentally friendly.
2) Conserving outdoor environments
VAUDEIt will unite outdoor enthusiasts across the country to launch a series of outdoor environmental protection initiatives. We and our partners are committed to the wilderness, participating in outdoor conservation efforts to demonstrate our determination through action.
AboutLeave No Trace(abbreviated asLNT):
Leave No Trace"Leave No Trace," the outdoor environmental code of conduct, aims to guide us in protecting nature and minimizing our impact on the environment during outdoor activities. It mainly includes the following points:
1: Adequate prior planning and preparation
2: Travel and camp on durable surfaces
3: Proper disposal of waste
4: Leave what you find
5: Minimize campfire impacts
6: Respect wildlife
7: Be considerate of other visitors
This BeijingISPOoutdoor exhibition,VAUDEwith the theme of promoting environmental awareness, features an exhibition booth design that is significantly different from previous ones. The display stand shaped like aVAUDEmountainLOGOis particularly eye-catching. Inside the display cases are products made from green, environmentally friendly materials, along with their raw materials or fabrics, includingScafe(coffee yarn), organic cotton,Tencel(Tencel), and others. The brand also specifically commits to using noPTFEwaterproof membranes, noPVC, no nanotechnology, no fluorocarbon-based surface treatment processes, and no chlorine bleach in the production process.
2015In [year],VAUDEthe company upgraded its environmental product system standards. The “GREEN SHAPE” (VAUDEthe brand’s commitment to eco-friendly products)standard) was updated to2.0version. The new "GREEN SHAPE"The standard adopts stricter environmental protection criteria at every stage, from product design and fabric procurement to production, usage, maintenance, and recycling. This standard system stipulates that the raw materials of clothing must meet90%a certain percentage of eco-friendly materials and requires that the materials comply with the following standards: primarilyBLUESIGN(Europe’s strictest Blue Sign standard),EMAS(EU Eco-Management and Audit Scheme),Oekotex 1000(Ecological Textile Standard), among others.
2016InVAUDE, it will bring the public even more environmentally friendly and safer products.
AboutVAUDE:
VAUDE Rooted in mountain sports as its brand philosophy, and driven by the passion experienced during climbs and the tranquility felt at summits, there would be noVAUDEtoday without mountains. Mountains are the foundation and theVAUDE brand’s spiritual symbol.
VAUDEadvocates for respecting the environment closely tied to us and the surrounding nature, and is committed to becoming Europe’s most environmentally friendly outdoor brand. With the mission of promoting 'harmonious coexistence between humans and nature,' it aims to allow all outdoor enthusiasts to fully enjoy the joy of living in harmony with nature. Based on this mission, starting from2001 ,VAUDE has implemented Europe’s most stringentBluesign environmental standards, setting goals for gradually improving its entire product range so that its production and processing adhere to the highest standards of environmental harmony. This standard has progressively covered the entire product chain.2008InVAUDE , it became the first outdoor brand company to receive EUEMAS certification.2015In11, on the31ofVAUDE, it was awarded the German National Sustainability Award, becoming the '2015Most Environmentally Friendly Brand in Germany.' In the future,VAUDE will continue to strengthen its promotion of environmental protection ideals."