Yang Jianguo, a seasoned runner and organizer of running groups for six years: Some suggestions on the commercial operation of running groups | Experience ...

Last updated 2026-11-08 — With the surging popularity of running, running groups have sprung up like mushrooms, and more and more organizers have emerged. From like-minded beginnings, to scaling up, and then to eventual fragmentation. Running groups may seem to have low barriers to entry, but in practice, they face numerous challenges. As this issue’s guest Yang Jianguo puts it, the worst thing a running group can do is start strong but fizzle out. Commercialization...