Do you think outdoor travel is far from you?…Let’s hearwhat a person who only does travelBOSShas to say!
As we entered2016the year, in which direction would the travel industry head? President Zhen analyzed it this way: First, large travel groups have stepped up resource integration efforts—for example, the merger of Ctrip and China Travel Service, cross-sector M&A by major publicly listed companies, etc.
; secondly, consumers’ demands for travel products have shifted from sightseeing-style travel to in-depth travel, and fragmented destination products will become the mainstream offerings in the future market; finally, experiential travel will gradually emerge as a new trend in the travel market, thereby upgrading traditional sightseeing travel, independent travel, and DIY travel, ushering in a new round of iteration.
Here, let us introduce what experiential travel is. If we say that travel is like an iceberg hidden beneath the sea, then most travel experiences are about admiring the scenery above the10%water’s surface; whereas experiential travel is about appreciating the richer, more beautiful scenery hidden beneath the surface. A true experiential journey is a deeper journey of the soul, a more unforgettable travel diary.
Year-The Internet+Becomes a Powerful Tool for Travel Upgrades
When asked whether traditional travel will be replaced by internet-based travel, President Zhen said: Internet travel does not replace traditional travel, but rather upgrades the existing model. A trip emphasizes the experience process, not just the outcome, and the internet can help the traditional travel industry upgrade in all aspects—such as service, information, distribution, and more.
Year-Toread Travel+Creates Warm, Outdoor-Inspired Experiential Travel
When asked how outdoor and travel come together, President Zhen explained to us,2016In recent years, leveraging Toread’s influence in the outdoor field to integrate travel+with outdoor elements is undoubtedly a qualitative boost for outdoor experiential travel. The combination of the two is also the collaboration between Green Field and Eyou, launching a series of heartfelt outdoor trips and striving to become the leader in warm, experiential outdoor travel. In2016the year, our focus will be on refining outdoor sports categories, and based on these outdoor activity scenarios, integrating outdoor gear+equipment to provide users with professional outdoor+gear products and services; at the same time, we will vigorously promote large-scale outdoor activities and events to encourage more users to participate in outdoor activities and experience nature.