Experience Day extended to three days
For the first time, the EUROBIKE 2016 attempted to integrate experience into every moment of the show. As its sister event, the Asia Bike Show will also upgrade Experience Day,extending the originally one-day Experience Day to three days and holding it in the exhibition hall for the first time, running concurrently with the main show (September 13–15) at the same venue. This allows for a longer and more immersive “experience,” non-stop. Experience Day will be open to consumers on September 15.In addition to participation by dealers and media, exhibitors will have the opportunity to receive direct feedback from consumers face-to-face, bringing product features and brand image directly to the end user.
To create an even better experience,Asia Bike Show has not only extended the duration of Experience Day but also made thoughtful spatial arrangements.The Experience Day venue is adjacent to the main exhibition, offering added convenience: brands don’t need to worry about transporting vehicles or having staff shuttle between two locations, truly enabling simultaneous display, explanation, experience, and sales. Meanwhile, the indoor setup of Experience Day is weatherproof, with dirt-built simulated test tracks that take into full consideration the characteristics of various bike types. Curves and slopes are tailored to different bike models and rider skill levels, ensuring a professional and realistic testing experience.
Diverse supporting activities: discover business opportunities
As an exhibition,the Asia Bike Showprovides a quality professional platform for brands, dealers, supermarkets, department stores, and e-commerce platforms.Last year, the Asia Bike Show welcomed 433 exhibiting brands, including 311 international ones, 8,866 professional visitors for on-site exchanges, and 4,358 cycling enthusiasts during the public days.In recent years, market fluctuations have presented new challenges for brands and dealers. As the market seeks innovation and change, the Asia Bike Show will continue to lead innovation and trends, promote cycling culture, attract new audience groups, and help exhibitors and attendees seize the present and discover the future.“Come for the new products, and stay for the trends,”as both exhibitors and visitors have praised the professionalism of the Asia Bike Show.
On one hand, the establishment of “themed zones” at the show facilitates joint promotion and stimulates synergy. For increasingly popular themes such as original design, long-distance cycling, and triathlon in recent years, the show will set up dedicated zones to centrally display related products and services. This will result in stronger promotional effects and create necessary conditions for attracting fresh audience groups to the industry.
On the other hand, multiple industry discussions at the show also help brands and attendees uncover new trends. Following the successful inaugural summit last year,this year’s summit will continue to gather domestic and international experts to share success stories, with industry leaders providing insights on current hot topics and inspiring ideas through interactive discussions. Furthermore,On the second day of the exhibition (September 14), the Asia Bike Expo Academy will officially commence its sessions.This one-day course will share the latest industry technologies and successful marketing experiences to support the healthy growth of bike shops. Skilled technicians are the hallmark of a bike shop, and in addition to daily hands-on experience, knowledge sharing and updates are equally important. Therefore, the Asia Bike Expo has invited technicians from top brands such as FOX, MAVIC, SHIMANO, and SRAM (in no particular order) to share face-to-face insights with shop owners, offering inspiration from a developer’s perspective and facilitating joint discussions. At the same time, the Asia Bike Expo will also invite successful shop managers and new media influencers to give on-site lectures.
New initiative for professional visitors: City Promotion Stations
In recent years, the Asia Bike Expo has continuously recruited bike shops and clubs across the country as City Promotion Stations to promote cycling culture. Leveraging the platform of the expo, it has built a communication hub for professionals in the cycling industry. To date, over 2,000 bike shops have joined the "City Promotion Station" family.
Over five years, it has honed not only a professional trade exhibition in the cycling industry but also a bridge connecting China and even Asia with Europe and America, and moreover, an outstanding platform for “cross-industry & exchange.” The 2016 Asia Bike Expo,from September 13–15 at the Nanjing International Expo Center, looks forward to your participation with high-quality exhibitions and attentive service.Pre-registered professional visitors can enjoy free admission to the exhibition.Follow the WeChat official account “Asia Bike Expo,” reply with “Registration” to access the quick pre-registration page..For more information, please visit theAsia Bike Expo official website.