Snow Soaring Outdoor Brand Launch &2016F/WNew Product Release
Join us in“enjoying the outdoor lifestyle”
2016Year5Month18Day, the world-renownedSnow Soaringoutdoor brand launch event was successfully held at the Bosideng Group headquarters in Changshu, Suzhou. The event, themed“Soar,”honoredSnow Soaring’soriginal““Soar Higher””brand spirit, shared its““Enjoy Outdoors”Enjoy Outdoors”slogan, and announced the brand’s strategic shift toward becoming an outdoor brand, building upon its previous youthful, dynamic, and fashionable image.
Innovation: Brand Transformation Leads a New Trend in Broad Outdoor
At the start of the event, Mr. Bai Qi, Vice President of the Bosideng Group and General Manager of Snow Soaring, introduced the group’s strategic project for the transformation of the Snow Soaring outdoor brand to the attending guests and expressed his vision for creating a broad outdoor ecosystem. This was followed by speeches from supplier and channel partner representatives, who voiced their confidence and expectations for collaboration with the company, as well as praise for the Bosideng Group’s vision of becoming a century-old enterprise.Snow SoaringCompanySnow SoaringOutdoor
Win-Win: Operational Management Creates a New Era of Shared Benefits
Subsequently, Mr. Gao Dekang, Chairman of the Board and President of the Bosideng Group, took the stage to a warm round of applause. Mr. Gao first welcomed the distinguished suppliers and channel partners present, emphasizing the importance of the word““win-win””in business operations and partnerships. At the same time, he expressed firm belief inSnow SoaringThe brand will transcend history and soar ever higher.
Trend: Product planning creates a new image for outdoor lifestyle
The most eye-catching moment of the entire launch event came when Product Director Zhuo [name unclear] unveiled the 2016 F/W collection.The new product planning was launched simultaneously, centered around“urban”,“outing”,“hiking”, and“skiing”—four themed series—where models comprehensively showcased the new products’ relaxed vitality and dynamic energy.
Vision: Igniting passion to embark on a new future for Snowflying outdoor
In the afternoon, guests visited the Bosideng Group Museum, where exhibits displayed the group’s full support for China’s mountaineering team in reaching the summit of Mount Everest, as well as2006the yearSnowflyingskiwear helped Chinese athlete Han Xiaopeng win China’s first-ever gold medal in a snow event at the Winter Olympics.These displays authentically illustrated howSnowflying
has accompanied the development of China’s outdoor sports all along, and its inherent outdoor DNA was unanimously acknowledged by professional outdoor media present.The1997Snowflying1999brand was established in [year], officially renamed in [year], and from2000to2014it ranked second in domestic market share for fifteen consecutive years. It has repeatedly won awards including“"Mother River Protection Mark Product,"”"China Famous Brand Product,"“and”"National Exempt Inspection Product."“National Exempt Products”、“China Down Jacket Industry Special Contribution Award”、“Most Recognized Innovative Brand”、“Designated Supplier of China’s Famous, Special, and High-quality Products”、“China Well-known Trademark”and many other major awards, making it one of the most successful apparel brands in China. Over the years,Snow Flyinghas continuously innovated in brand development,2016introducing in“year the new brand concept of”“pan-outdoor, lifestyle,”“committed to building a pan-outdoor ecosystem and becoming the top brand in pan-outdoor lifestyle. The brand currently offers four product lines: skiing, hiking and trekking, suburban outdoor, and urban outdoor, providing outdoor enthusiasts with”high-quality, high-value outdoor gear that is “more outdoor than sport, more fashionable than outdoor, and more functional than fashion.”