Focusing on the mid-to-high-end market, AccorHotels & Huazhu sign 25 new hotels in three months

Shanghai, June 1, 2016 /PRNewswire/ -- On May 31, 2016, a large-scale signing and launch event titled "Meet AccorHotels & Huazhu, Experience an Elegant Lifestyle”" was held. The AccorHotels & Huazhu team, led by Mr. Sun Wu, CEO of the Premium Business Unit of Huazhu Hotels Group, shared the brand’s five mid-to-high-end brands -- — Grand Mercure, Novotel, Joya, Manxin, and hotel strategies and layouts — and also held a centralized signing ceremony for several new projects at the event..In the three months since January 2016, when Huazhu Group and AccorGroup officially announced the implementation of their long-term strategic alliance, the AccorHotels & Huazhu team has signed 25 new projects. Most of these projects are located in first- and second-tier cities, with nearly ten new projects in Shanghai alone. The team’s efficiency has made a strong impression on the industry.

Focusing on the mid-to-high-end market, AccorHotels & Huazhu sign 25 new hotels in three months

Bridging Eastern and Western cultures, the AccorHotels & Huazhu team makes its official debut

AccorHotels & Huazhu Hotel Management Co., Ltd. was established by AccorGroup. Since the two groups announced the implementation of their strategic cooperation, it has become Huazhu’s dedicated platform for the mid-to-high-end hotel market. It integrates multiple roles including owner, operator, and franchise investor. Mr. Sun Wu, former General Manager of CTS Hotels Group, officially joined Huazhu in the first quarter and became the leader of the team. Mr. Sun previously founded the “Vienna” brand and has invested in and managed nearly 150 high-star hotels overseas, in Hong Kong, Macau, and mainland China. He has achieved outstanding results in brand operations, management, market development, and international acquisitions and mergers, making him one of the top local talents in the hotel industry. The core members of AccorHotels & Huazhu also come from well-known international hotel groups such as Accor and Starwood. The diverse cultural backgrounds have fostered an open management philosophy within AccorHotels & Huazhu. The international brands’ prestige, premium services, and the pragmatic approach and profitability of local brands complement each other, making it the best choice for hotel owners.

Advancing in the mid-to-high-end market, Huazhu shows early signs of dominance

With the upgrading of consumer demand in China, the country’s hotel industry has fully entered the “mid-to-high-end era.” Mercure, the world’s second-largest mid-range brand, -- has naturally become a key focus for the AccorHotels & Huazhu team. The AccorGroup’s founding brand, Novotel, has also seen its second location in Shanghai established by the AccorHotels & Huazhu team -- — the host hotel of this event, Novotel Shanghai Qingpu Disneyland. As the first international brand to innovatively incorporate Chinese elements, -- Grand Mercure, after having secured core locations in major first-tier domestic cities, -- will gradually expand into second- and third-tier cities. Meanwhile, Huazhu’s self-created brand, Joya, which won the “Golden Pillow” Award in 2015, will also build momentum to promote itself comprehensively in first- and second-tier cities. As a resort brand, Manxin has established locations in Lijiang and Detian, becoming a new favorite in the travel industry. The strong development and operational performance of these five brands in a short time signal Huazhu’s potential to dominate the mid-to-high-end market.,The next step will be to gradually expand into second- and third-tier cities. Meanwhile, H World’s self-owned brand, Xiyi Boutique Hotel, having won the “Golden Pillow Award” in 2015, will leverage this momentum to promote itself comprehensively in first- and second-tier cities. As a resort brand, Manxin has established locations in Lijiang and Detian, quickly becoming a new favorite in the travel industry. The strong performance and rapid development of these five brands in a short period of time indicate H World’s potential to dominate the mid- to high-end hotel market.