2016Year3Month, Shenzhen Langheng Company and the German professional outdoor backpack brandTATONKA(TATONKA) reached an authorized cooperation agreement, becomingTATONKA(TATONKA)’s official agent in China, bringingTATONKA(TATONKA)’s brand officially to the Chinese market. This news caused quite a stir across the entire outdoor industry, and it also means that Chinese consumers can now enjoyTATONKA(TATONKA)’s high-quality products and top-notch services.
Symbolizing tenacity and perseverance,
TATONKA(TATONKA) comes from Germany, a country known for precision and high quality, and boasts over20years of backpack expertise. It uses the bison(BISON)as its brand symbol.LOGOBecauseTATONKA(TATONKA) means North American bison in the indigenous language, and the North American bison’s outstanding survival ability in harsh outdoor environments and its peaceful coexistence with nature are just like everyTATONKAbackpack—featuring a high-performance carrying system, toughness, and durability, always ready for various outdoor scenarios.
Although it uses the North American bison(BISON)as itsLOGOsymbol,TATONKA(TATONKA) is actually a company founded in Bavaria, in southern Germany. As early as the1980s,TATONKAthe founderWinfried Schechingersaw the development potential of the outdoor market in Germany and Europe, and began entering the retail industry for outdoor mountaineering gear. In1993, the company was officially namedTATONKA, using the North American bison (BISON) as its identifying emblem, and gradually expanded its business globally.
[High Quality] Operating Its Own Factory to Strictly Ensure Backpack Quality
Not only committed to brand development, but also aiming to fully control the production process,TATONKA(TATONKA) invested early in setting up its own factory, choosing not to outsource manufacturing, and insisting that this is the key to building a reputation for superior product quality in the market. AllTATONKA(TATONKA) backpacks are manufactured in their own factory, based on German craftsmanship, with a mission to protect the natural environment. Adhering to principles such as resource conservation, ensuring a safe working environment, and rigorous production management, they consistently provide top-notch equipment that balances quality and comfort.
. To date,TATONKA(TATONKA)’s factory in Vietnam has been able to stably meet global order demands and has become an outstanding model enterprise in Vietnam.
In terms of fabric selection,TATONKA(Tatongka) goes the extra mile, using only innovative high-tech materials that meet the highest waterproof standards while ensuring absolute breathability. They offer maximum durability with the lightest weight, fully meeting any functional need. The high quality is also reflected in the stringent requirements for accessories such as zippers and buckles, winning with attention to detail.
[Professional Functionality] Different carrying systems designed for different uses
Currently,TATONKATatongka outdoor backpacks cover6a wide range of product lines, including long-distance trekking series, technical climbing series, hiking trekking series, leisure travel series, family & kids series, and daily commuting series. For each usage scenario and each back type,TATONKATatongka offersprofessionally designed, ergonomic correspondingcarrying systems, now totaling18varieties.
For example,X-Ventthe ultra-breathable carrying system utilizes bracket technology and the principle of an arch bridge, allowing space for air circulation on the back. It's highly suitable for activities such as cycling and outdoor hiking, and you can adjust the curvature of the air bridge according to your preference;
TXVentSystemthe (MicroTouch) carrying system effectively increases the backpack’s load capacity; XLiteSystemthe (UltraLight) carrying system leads internationally in technical level, with an ultra-light design that reduces the overall backpack weight, making outdoor travel and activities more comfortable and enjoyable. It’s worth mentioning that its innovatively designed carrying systems for women and students (teenagers) have received widespread praise.
[Comprehensive Functionality] Segmented loading systems and vibrant, diverse color options
TATONKATatongka incorporates more lifestyle elements and has developed multi-functional backpacks. These products can be used not only for outdoor sports but also for work and travel, meeting the needs of an increasingly younger outdoor sports demographic and the growing everyday functionality of outdoor backpacks.
Additionally,TATONKATatongka has pioneered a new design philosophy for its products, introducing a variety of bright, vivid colors to create a lively and diverse range, helping more people enjoy a relaxed and pleasant mood during outdoor activities.
The market economy always follows the survival of the fittest. Only those who endure can remain as the gold. ForTATONKATatongka, becoming a professional high-end outdoor backpack brand in the European market is primarily becauseTATONKAthe people at Tatongka are driven by passion and imagination, coupled with the perseverance to research and develop, sticking firmly to a path of high quality, professional functionality, and comprehensive features.
At the launch event, Mr. Cen Chaofan, President of Lonheng Company, first expressed heartfelt thanks to the attendingTATONKAAsia-Pacific regional director,HankMr., the visitors who came to seeTATONKATatongka, and the media friends. He then introduced theTATONKAbrand history of Tatongka. President Cen stated that he was“delighted to announce, on the occasion of Lonheng Company’s15anniversary, the authorized cooperation agreement with the German professional outdoor backpack brandTATONKATatongka, making itTATONKAThe official agent of Tatonka in China.” TATONKATatonka comes from Germany, representing precision and high quality, and boasts over20years of backpacking experience. It uses the buffalo(BISON)as its brand symbol.LOGOBecauseTATONKAthe word "Tatonka" means American bison in the Native American language, and the bison’s outstanding survival ability in harsh outdoor environments and its peaceful coexistence with nature are akin to everyTATONKATatonka backpack — featuring a high-performance carrying system, toughness, and durability, capable of handling all kinds of outdoor scenarios.”
At the launch event, Manager You also highlighted the highly favoredTATONKA(Tatonka) has introduced several new products, such asYukon 60a 65-liter classic hiking backpack,Skilla technical backpack, and a multi-functional folding chair backpack. Manager You said:“Yukon60The advantage of Tatonka lies in itsV2carrying system, which provides an ultra-comfortable carrying experience, and this system is sewn from wear-resistant fabric.3DIt features a front opening, offering great versatility. TheSkilltechnical backpack, which won the European Outdoor Award, is highly favored for itsXventilation zero-load system that removes mesh design to ensure optimal ventilation, and by usingRipStopspecialized fabric along with the zero-load system design, it achieves the lightest possible weight even when fully loaded. Adjustable straps on the arm, chest, and backpack allow it to be easily used in various scenarios. As an ideal companion for outdoor activities, the multi-functional folding chair backpack serves two purposes in one, with the main compartment featuring a strap design for greater capacity, and functionally divided pockets that help effectively organize and store personal items.”
In short, on the occasion of Shenzhen Langheng Company’s15anniversary, the addition of a new member—TATONKATatonka—holds even greater significance. It is believed that Tatonka, represented by Shenzhen Langheng Company, will enable many outdoor enthusiasts to enjoy a more relaxed, joyful, and fulfilling outdoor adventure lifestyle.TATONKA(Tatongka), enabling numerous outdoor enthusiasts to enjoy a more relaxed, pleasant, and fulfilling outdoor adventure lifestyle.