In August 2016, Sanya’s family vacation season entered its peak summer sales period. The 2016 Sanya Family Fun Festival and the 2nd Sanya Family Vacation KOL Experience Season, hosted by the Sanya Tourism Development Commission, also kicked off. Meanwhile, the press conference for “China Family Travel,” published by China Light Industry Press and edited by Xiong Liang, was also held in Sanya.
Last year, Sanya invited family travel KOLs from the United States, Germany, South Korea, Italy, Singapore, Taiwan, and other countries and regions to explore the city together. The family-friendly facilities in Sanya left them with wonderful memories, and many expressed that Sanya is their top choice for family vacations.
This year, under the leadership of Xiong Liang, editor-in-chief of “China Family Travel,” KOLs from across the country and from Hong Kong, Macau, and Taiwan in the fields of family, education, and travel gathered in Sanya. They experienced a family trip that combined leisure vacation, comfortable living, gourmet dining, and rich local Hainan culture.
Xiong Liang, editor-in-chief of “China Family Travel,” became a witness to the growth of family travel in Sanya (first from the left)
Nowadays, family vacations have become a lifestyle sought after by families worldwide for harmony and quality. This has also drawn exceptional attention and affection from travelers to Sanya, which boasts pleasant year-round weather, a wide range of distinctive hotels, comprehensive beach facilities, and international-standard family services.
Thanks to the efforts of Sanya’s tourism industry, the reception capacity and physical facilities for family travel in Sanya have reached a leading position nationwide and even among neighboring countries in Asia. Today, Sanya’s family travel products are also evolving toward diversification and humanization. In addition to beach vacation-themed offerings, they now also incorporate internationally recognized formats favored by families, such as international education, fashion sports, and leisure holidays.