On September 9, 2016, WILDER, a well-known professional outdoor media brand in China (Rhea Global Business (Beijing) Co., Ltd.), entered into a comprehensive partnership with Yaolai Group, offering customized high-end outdoor travel services and professional equipment products to the ultra-high-net-worth clients of Yaolai Group’s member club brand — Zunrong Club.
Currently, under the leadership of founder Li U?mu?, WILDER is actively integrating domestic and international resources, establishing broad collaborations with outdoor bases, media, associations, and professional brands across various countries. It has developed four core business areas: professional media, outdoor travel platform, sport hunting apparel, and cross-border e-commerce exports. Especially in the outdoor travel sector, WILDER has established in-depth partnerships with over ten hunting grounds and outdoor bases in Canada, the United States, New Zealand, South Africa, and Zimbabwe.
This comprehensive cooperation with Yaolai Group not only allows for the sharing of high-quality resources between both parties, but also holds significant importance in two aspects: First, the high-end outdoor travel market has tremendous growth potential. The European and American markets show that travel themed around the outdoors and nature already accounts for more than half of the entire travel market share. Second, through the drive of the full range of Yaolai brands, the service level and standards of the WILDER platform will be elevated, aiming to create a premium travel and service platform for high-net-worth clients in China.