On September 10, 2016, the “Migu Running” Run The Wild “Devil’s Mountain Challenge & Yumen International Trail Race” took place smoothly in Gansu Province’s Yumen National Park. This event was the second race of “Run The Wild,” the international trail running brand under “Migu Running,” and also the toughest in the series. Athletes faced extreme endurance tests amid the Gobi Desert, running over a hundred miles while spanning a thousand years—experiencing millennia of history within nearly a hundred miles of racing. This race not only maintained top-tier event standards and breathtaking course scenery, but also featured uniquely designed trophies and a story-driven race concept, setting a new direction for trail running events in China.
The Migu Running team boasts extensive experience in organizing sports events and strong professional capabilities in technology development. By fully integrating high-quality resources from the sports industry and assets from various subsidiaries under Migu Culture, in 2016, it will create a more comprehensive full-ecosystem service system for hundreds of millions of running enthusiasts.