In the crisp autumn air of September, with the blast of a whistle, two teams from Peking University and China University of Mining and Technology faced off in an intense match on the green pitch of the College Road campus of China University of Mining and Technology. Waves of applause, cheers, and shouts ignited the players and spectators alike. This was one of the scenes from the campus preliminaries of the “2016 Industrial Bank China Youth International Football Championship,” exclusively sponsored by Industrial Bank, with similar matches taking place simultaneously on university campuses across Beijing, Jiangsu, Hubei, Sichuan, and Shaanxi.
As the exclusive title sponsor and the only financial industry partner of this public welfare tournament from 2016 to 2020, Industrial Bank not only sponsors the event but also explores ways to provide comprehensive and differentiated financial services and value-added benefits to all stakeholders. For example, leveraging its nationwide branch network to continuously support the promotion of youth football, it helps convey the cultural essence of the sport to young people. It is also deeply engaged in “campus finance,” using tailored offerings such as the “Xingdongli” credit card designed for sports enthusiasts, the internet-based comprehensive wealth management platform “Qian Dazhanggui,” mobile payment product Apple Pay, and “Cloud QuickPass” to fully cater to the characteristics of young people and meet the consumption needs of the campus community, providing high-quality, differentiated financial services for fashion-conscious youth who pursue health and an active lifestyle.
It is reported that aligning with football is another strategic move by Industrial Bank to advance into the “big sports, big exercise, big health” arena, following its partnerships with international marathon events in Shanghai, Taiyuan, Chengdu, Fuzhou, and other cities, as well as collaborations with seven major domestic sports brands including Anta, Xtep, and 361 Degrees. This move aims to deepen its retail brand image and expand its retail customer base. The bank’s total retail customer count has now surpassed 35 million.