Swiss National Tourist Office unveils 2016-17 winter campaign theme: Switzerland — AWinter Wonderland
On October 20, 2016, the Swiss National Tourist Office held its 2016 winter press conference at the China National Convention Center, officially launching the 2016-17 winter campaign theme: Switzerland — A Winter Wonderland. Attending the event were H.E. Jean-Jacques de Dardel, Ambassador of Switzerland to China; Mr. Martin Nydegger, Director of the Swiss National Tourist Office; Mr. Marc Mauron, Head of Winter Promotion; Mr. Simon Bosshart, Director for the Asia-Pacific Region; Ms. Yuan Li, China Chief Representative of Swiss International Air Lines; Ms. Jing Sun, Marketing & Sales Manager for Greater China of the Swiss Travel System; Mr. Jun Yang, Head of the Chinese National Alpine Ski Team; Mr. Michel Buchmann, Head Coach of the Swiss Ski School in Grindelwald; as well as nearly 80 journalists from major Beijing-based media outlets, several snow sports opinion leaders, and renowned travel bloggers.
Over 40 exhibitors from 20 regions and institutions in Switzerland participated in the first International Winter Sports (Beijing) Expo, presenting a comprehensive image of Switzerland’s winter offerings to winter sports buyers and enthusiasts, while also strongly supporting the development of ice and snow sports in China and contributing to the 2022 Beijing Winter Olympics.