The world is so vast—who doesn’t want to see it? The distance we travel keeps shrinking, and the gear we wear keeps improving, but the risks of pursuing dreams still remain. The cost of life and the responsibilities of daily living prevent those brave hearts from chasing the mysterious aurora or riding the waves in the depths of the ocean.
10Month26On the morning of the 10th, Huize.com, together with Modern Property Insurance, held a professional outdoor sports insurance product launch event in Beijing with the theme “For the Brave, For the Dream.”They officially released“Brave Tribe”—the world’s first insurance product tailored for high-risk outdoor sports enthusiasts.For the broader outdoor sports community, this launch event was itself a celebration prepared for outdoor enthusiasts.Huize.com founder andCEOMr. Ma Cunjun, along withMr. Li Menfu, President of Modern Property Insurance, jointly inaugurated the product launch ceremony.The world’s largest rescue organization, Europ Assistance,、the BeiDou satellite positioning system,as well asthe National Meteorological Administration, industry experts and scholars, seasoned outdoor sports enthusiasts,and media representatives all witnessed the launch of the new product, ushering in a new era of professional outdoor sports protection.
It takes courage to lead the industry. Protecting the brave.
Nowadays, activities such as diving, rock climbing, and paragliding are gaining popularity. Can travel accident insurance from insurance companies cover such extreme sports? The answer from insurers is unanimous: “Not covered. These activities are highly risky, and most people lack professional skills—the risks are too great!” What frustrates extreme sports enthusiasts is that these high-risk activities are often excluded in the liability waivers of accident insurance policies."Emerging" trendy sports are gaining popularity. For such extreme activities, will travel accident insurance from insurance companies provide coverage? The answer from insurers is unanimous: "No coverage. These activities are highly risky, and most people lack the necessary professional skills—the risks are simply too great!" What frustrates extreme sports enthusiasts is that these high-risk activities are often excluded under the liability waivers in accident insurance policies.Meanwhile, the few existing insurance products on the market that claim to cover high-risk sports are only extended coverage by a small number of insurers, often at high prices with even more restrictions.Moreover, the so-called high-risk sports insurance available on the market today is only offered as an extended coverage by a very small number of insurance companies, and it comes at a high price with many restrictions.Evenmore.
The “Brave Tribe” professional outdoor sports insurance product developed by Huize.com this time covers various high-risk activities such as rock climbing, paragliding, and diving. Each activity comes with a personalized insurance plan based on different types of participants. For example, the diving program includes “Snorkeling and Scuba Experience Plans, Certification Plans, and Amateur Plans,” with coverage details including medical expenses for marine life injuries, onshore accident medical expenses, medical evacuation expenses for diving accidents, compensation for lost diving equipment, personal liability for divers, and accidental death and disability compensation for divers... Premiums vary flexibly by the number of days, starting as low as[currency not specified]5yuan, offering up to60[amount not specified] ten thousand yuan in accidental injury compensation and80Personal liability coverage of up to 100,000 RMB. It not only provides a full product line service covering all outdoor sports activities for outdoor enthusiasts, but also offers protection for all participants, including professional outdoor guides and coaches who are considered “high-risk occupations.”
Helicopter with camel Rescue knows no mix-and-match limits
Unlike other types of insurance, what outdoor sports participants often care about first after purchasing coverage is not the payout amount,
but whether they can receive the most timely rescue in an emergency. In response, Huize.com provides risk warnings before, during, and after incidents. According to Mr. Yu Zhou, Commercial Director of the Open Platform Business Unit at Huize.com and the designer of this product, Huize.com has partnered with the China Meteorological Administration to offer users the most professional and authoritative weather alert information. It has also brought in the internationally top-tier Europ Assistance rescue group to provide lightning-fast rescue services. Coupled with the Beidou Box featuring dual-satellite global positioning, the service is monitored 24/7 by Huize’s customer service center.24The service monitors satellite devices around the clock, keeping full control over outdoor risks to achieve truly rapid detection, rapid rescue, and rapid claims. It strives to deliver rescue services before injuries occur, resolving the previous awkward situation where rescues could only begin at hospitals due to communication limitations and transportation constraints. This ensures users enjoy outdoor activities while receiving more efficient and professional rescue protection as quickly as possible.
To better serve users with this product, Huize.com has activated the world’s largest search and+medical rescue network system, prioritizing the safety of users’ lives. As an expert in outdoor insurance, Huize.com deeply understands the needs of outdoor rescue. Considering the complex scenarios of outdoor sports—often with limited transportation—it will mobilize all available transport resources to ensure rescue teams arrive at users’ locations in the shortest time possible. Depending on the situation, helicopters, camel caravans, or even yak teams are viable rescue options.
Designing products based on user needs Delivering the goodwill of insurance
For outdoor sports enthusiasts, what really matters is whether Huize.com can truly deliver outdoor sports insurance—a type that many insurers shy away from. It is reported that this is not Huize.com’s first foray into outdoor activity protection. As early as2006, Huize.com launched its first outdoor cycling insurance, and has since continuously deepened its presence in the field of outdoor insurance, thoroughly researching the needs of the outdoor sports community.
Outdoor sports protection involves high risks and requires strong expertise. With its ten years of experience in outdoor insurance and continuous learning in the fields of outdoor rescue and claims, Huize.com has confirmed the feasibility of high-risk outdoor sports insurance products. It has selected a globally powerful modern property insurance company as a partner and worked with a reinsurer to provide “second-layer protection” for the “Brave Tribe,” making professionalism and strength the foundation of the “Brave Tribe’s” launch.
The birth of an insurance product begins with attention to user needs. Based on10years of accumulated big data, Huize has designed and developed the world’s firstinsurance product tailored specifically for high-risk outdoor sports enthusiasts.Compared to risk control,“tailored design” better reflects the new direction of the insurance intermediary era. As a leading internet insurance intermediary, Huize.com advocates forcustomer needs, mobilizes industry resources, and customizes every insurance product for its quality clientele, delivering the goodwill of insurance with care.