In recent years, with the successful bid of Beijing for the Winter Olympics and increasing public attention to health, more and more people have started to focus on ice and snow sports. As a leading outdoor brand in China, Explorer encourages the public to actively participate in outdoor activities, strongly supports the development of ice and snow sports in China, and10month29afternoon joined hands with the Bird’s Nest, Tmall, and Shizhi Sports to jointly host the Ice and Snow Alliance Launch Ceremony and the Explorer Tmall Double Eleven Ice and Snow New Product Release Event (Ice and Snow Alliance Launch Ceremony andSNOWONESuper Snow Grand Prix Announcement). Guests including short track speed skating Olympic champion Li Jianrou, Assistant General Manager of the National Stadium Li Zhiqun, and Brand Director of the Explorer Group Wang Changsheng attended the launch event. They hope to convey the joy of ice and snow sports to more people through the Ice and Snow Alliance, encouraging an increasing number of citizens to get involved in winter sports.
Brand Director of the Explorer Group Wang Changsheng gave a speech
Wang Changsheng, Brand Director of the Explorer Group, stated, “Explorer has partnered with the Bird’s Nest to organize this event, hoping to raise more people’s awareness of ice and snow sports and a healthy lifestyle, and to support the Winter Olympics with concrete actions. At the same time, Explorer has also joined hands with the Bird’s Nest, Tmall, and Shizhi Sports to jointly establish the ‘Hot Snow Ignites Winter
Supporting the Winter Olympics’ Ice and Snow Alliance. The creation of this platform will kick off a journey of nationwide celebration in the ice and snow era. The alliance will integrate national ice and snow resources and, through innovations in ice and snow training+and ice and snow competitions, create independent branded eventsIP‘SNOWONEsuch as the ‘Super Snow Grand Prix,’to attract more people to pay attention to and participate in skiing.”
The “Hot Snow Ignites Winter, Supporting the Winter Olympics” Ice and Snow Alliance is a gathering of forces, further responding to national policies and implementing the spirit of the 13th Five-Year Plan to “popularize ice and snow sports and actively host the Winter Olympics.” It is a nationwide ice and snow celebration that will further promote ice and snow sports, improve competitive standards, advance the development of ice and snow sports in China, lead the growth of the domestic ice and snow industry market, and support2022the Beijing Winter Olympics.
As one of the three main venues of the Beijing Olympics, the Bird’s Nest will serve as the base camp for the Ice and Snow Alliance training camp and the venue for the finals of this top-tier ice and snow event, theSNOWONE“Super Snow Grand Prix.” Tmall and Shizhi Sports will respectively act as the online and offline platforms for the Ice and Snow Alliance, working together to create the most widely reaching ice and snow activity.
Assistant General Manager of the National Stadium Li Zhiqun gave a speech
Assistant General Manager of the National Stadium Li Zhiqunstated that the alliance will revolve around the theme of “Hot Snow Ignites Winter, Supporting the Winter Olympics,” integrating strong Olympic elements from the Bird’s Nest and Chongli ski resorts. Through a nationally coordinated, interactive, and entertaining “SNOWONESuper Snow Grand Prix,” the goal is to deepen the concept of “nationwide exploration of ice and snow, nationwide support for the Winter Olympics,” fulfilling the important mission of supporting the Beijing2022Winter Olympics. Ma Xiaotian, Deputy General Manager of Shizhi Sports, mentioned that the Ice and Snow Alliance has attracted participation from multiple ski resorts across the country. The ice and snow training camp will also be equipped with top-tier domestic instructors and premium training courses. The organizers will spare no effort to achieve the perfect integration between ice and snow training and the grand prix,,striving to host an extraordinary and spectacular nationwide event.
Explorer2016showcased its new ice and snow collection
Currently, Explorer2016The new winter collection has been fully launched, with dazzling skiwear shining brightly and igniting the enthusiasm of numerous skiing enthusiasts. During the runway show, the most eye-catching item was the Light Energy Skiwear, which features the explorer’s patented multi-layer cold-proof and warmth-retaining technology that can adjust its own thermal energy. Made from elastic fabric and tailored into a slim fit specifically for snowboarding needs, it offers strong windproof performance to meet the comfortable wearing experience of skiing enthusiasts.
Fashion designer Rico announces a crossover collaboration with Explorer
Wang Yong, General Manager of the Mountaineering Business Unit at Explorer, stated that Explorer products2016underwent a technological upgrade this year, dedicated to creating ultimate ski innovations, achieving transcendent beauty through exceptional products, and encouraging more people to pay attention to and fall in love with winter sports, supporting the Winter Olympics with concrete actions.
In addition, Tmall is an important e-commerce channel for Explorer, which has ranked first in the outdoor category during Tmall’s “Double Eleven” promotions for three consecutive years. This year, during Tmall’s Double Eleven, Explorer will launch significant benefits, including earning points to redeem free skiwear like Xia Yu’s, stacking coupons for multiple discounts, and more.
For a long time, Explorer has been a promoter of a healthy outdoor lifestyle, encouraging the public to actively participate in outdoor activities. While supporting the Winter Olympics, this event also advocates a positive and healthy way of life. Explorer will continue to support the development of winter sports in China,becoming a strong advocate for mass sports, outdoor activities, and healthy lifestyles in natural travel.